Real-time travel time, queue detection and origin/destination information.
Understanding who is using the road, where they are going and whether they get there on time is essential for policymakers, traffic managers and drivers alike.
Traffic planning is normally based on assumptions, simulations, and short-term traffic surveys. However, the cost of processing this data by hand means that even the most comprehensive survey can still only ever be a snapshot. This constrained time frame means that any models built from the survey data could end up being based on unusual driver behavior caused by unknown events such as traffic incidents or bad weather.
But as Bluetooth and Wi-Fi technologies have become ubiquitous, and a substantial percentage of vehicles and pedestrians now carry detectable electronic devices, faster and more reliable real-time traffic measurement can be conducted.
In recent years, more and more municipalities have turned to sensors that detect the signals of drivers´ and pedestrians´ mobile devices. The sensors accurately measure travel times, average speeds and dwell times, while simultaneously provide data about how people move and use the road network.
BlipTrack enables traffic engineers to monitor and proactively manage the road network in real time, allowing them to detect incidents in a matter of seconds, and respond to situations before they are exacerbated by additional congestion. The data enables road authorities to take proactive steps to initiate countermeasures, such as change traffic light settings or dispatch traffic regulators. In addition, drivers can be informed about delays, travel times and alternative routes on signs and mobile applications to minimize frustration.
The distribution of drivers ultimately helps reduce bottlenecks, and significantly increases the opportunity for a positive driving experience, with less stop/starts, and lower fuel consumption and emissions as a result.
The solution is also able to provide specific and accurate statistical information on the use of the road network, enabling traffic engineers to understand various traffic-related matters, such as the impact of traffic control, weather-related traffic patterns, congestion patterns at roadworks, accidents and events, and driving behavior and patterns in high-density areas. With this information, traffic engineers are able to evaluate and validate existing traffic models and make informed decisions about where to prioritize expansions and optimizations, to help the daily commute.
BlipTrack delivers reporting capabilities with live and historical information in a web-based, intuitive user interface with compelling visualizations and real-time insights. The solution enables data extraction in any combination, allowing quick and efficient integration into existing management systems.
The Analysis Platform
Our ultra-sophisticated, easy-to-use, multi-departmental decision-engine provides airports, municipalities and other high-traffic facilities with a complete overview of the situation:
All in all
You are presented with up-to-date visual representations of what's happening throughout your facility, plus performance analysis that helps you provide optimum service. It puts you completely in control and gives you the power to make quick, informed decisions about resource allocation, facilities layout and so much more.
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“With BlipTrack we are able to measure the capacity and traffic flow in real-time in and around the area. This allows us to take proactive steps to initiate countermeasures if traffic build-up should occur. It also helps us to understand various traffic-related matters, enabling us to evaluate and validate existing traffic models and make informed decisions about where to prioritise expansions and optimisations to help the daily commute.”
Traffic Analyst at Trafik Stockholm
“It gives us insights on how individual journeys can differ from each other, especially when traffic lights are involved. The ability to measure travel times over long stretches of road, with various queue lengths, and only looking at specific route choices, is another strength of the BlipTrack solution.”
CEO of Trafik Stockholm
“BlipTrack helps Thai citizens to travel home faster during two major traffic events: Songkran and New Year holidays. The system allowed not only road users to decide route choices via travel time info online but also the Thai Highway Police to manage traffic in real-time.”
Dr. Songrit Chayanan
Director of Samut Sakhon Highway District.
“With BlipTrack, we can discover errors and irregularities that we would not have a chance to see otherwise. In addition, it is extremely educational and easily accessible to study how the incidents of various kinds influence the road network.”
Project Manager at Aarhus Municipality
“The solution helps improve service levels for the municipality commuters. The real-time information allows drivers to make informed route choices that ultimately distribute traffic and increases the operational performance of the road network.”
Anders Kruse Christiansen
Project Manager at Aarhus Municipality
“Portsmouth has benefited from the accurate data from the BlipTrack installations with a much-improved understanding of journey times within the city of Portsmouth. We consider that the ease of extracting traffic data from BlipTrack is significant to see how time savings are achieved. Selecting the required route, date, time, etc. is very straightforward and simple to understand.”
Traffic Engineer at Portsmouth City Council
“The solution has helped us get a better understanding of the dynamic traffic system and provides quantifiable data to support the improvement measures to traffic flows. It allows us to provide a world-class service to our customers and community by efficiently managing traffic flows in and out of the port.” Read more.
General Manager of Strategy and Risk Management at Port of Dover
“BlipTrack provides the Aalborg City Business Association with an in-depth understanding on how people move within the city and measures the economic impact of events. The data allow us to analyze, optimize and improve large-scale events”. Read more
Director of Aalborg City Business Association
BlipTrack provides our clients with an unparalleled range of traffic information. Using the same data, we can provide live travel times direct to signs and phones, identify incidents and delays through to understanding the strategic route choices, origin/destination and changing travel patterns. Read more
Associate at BECA
“BlipTrack give us a unique opportunity to deliver new logistics solutions for the benefit of our customers”. Read more
Chief Technical Officer for the Port of Aalborg