Following great queue management results in Birmingham Airport´s immigration halls, the airport has decided to expand the BlipTrack solution to cover all processes, throughout the entire airport, to help make more informed strategic resourcing, facility and expansion planning decisions.

(Birmingham, UK / 21. March 2019) – Four-time winner of the Star UK Airport of 2018, and named the most family-friendly airport in the UK and Ireland, Birmingham Airport is taking new innovative measures to keep its operations run smoothly. The airport, which handled over 12 million travellers last year, announced that it is expanding its BlipTrack solution, which will allow them to better utilise resources, forecast the consequences of deviations to planned operations, improve the layout of existing facilities, as well as, guiding future expansion plans. Besides more efficient operations, the data will also help Birmingham Airport provide a better passenger experience.

Chris Wilson, Head of Terminal Operations, at Birmingham Airport, said: “It is a really exciting time for Birmingham Airport, as we have recently published our draft Master Plan that looks ahead to the year 2033. During this time the airport will develop and invest in its facilities to handle the expected 40% growth in passengers. Vital to this programme is a deep understanding of airport capacity, bottlenecks and constraints, and Bliptrack is key to this. By investing in complete journey measurement from the kerb to the gate, the airport will develop an even greater knowledge of the customer journey and help to shape its future. This latest step in the measurement of the passenger journey builds on the great work that we have undertaken with Veovo since 2016.”

The roll-out will broaden Birmingham Airport’s view and understanding of how people move and use facilities and how processes affect them, from arrival to departure. Thanks to the advanced data analytics in the BlipTrack platform, Birmingham Airport will be able to not only view what’s happening as it happens but also compare current operations against expected. It will allow Birmingham Airport to optimise the entire passenger journey, rather than sub-optimising isolated areas. Patterns can be averaged over any time of day, specific periods, or for various areas, allowing the airport to understand how travellers, processes and services influence and interact with one another.

“We are thrilled that Birmingham Airport has decided to expand BlipTrack to understand the passenger journey from start to finish to help keep things running smoothly and predictably. We are looking forward to helping the airport achieve their operational goals, and ensure that travellers enjoy a smooth travel experience,” says Preben Andersen, Sales Manager at BlipTrack, Veovo.

Birmingham Airport joins a host of other airports, including AmsterdamAuckland,
BristolKeflavik and Billund, that are leveraging the in-depth holistic insights of the solution, to help guide expansion plans, streamlining processes, optimise facilities and services, to accommodate rapid passenger growth and create a seamless travel experience as possible.

“BlipTrack has proven quite successful. It has enabled CVG to continue our close collaboration with TSA to ensure that the passenger experience is one that enhances the journey experience not detracts from it.”

Candace McGraw

CEO at Cincinnati/Northern Kentucky International Airport

“BlipTrack gives us a clear picture of passenger movements, allowing us to provide the best customer service and proactively manage service levels before any issues arise.”

Giorgio Medici

Head of Customer Care at Milano Malpensa Airport

“BlipTrack helps us manage and eliminate potential problem spots within the facility. Sharing the processing time with our travelers provides them with peace of mind, so they may continue to expect a pleasant travel experience.” Read more

Gert-Jan de Graaff

President and CEO of JFKIAT

“BlipTrack provides valuable information that helps everyone manage expectations, especially when lines get long. The solution alerts airport employees about developing bottlenecks which allows them to react to the situation more quickly.” Read more

Daryl Jameson

Vice President at JFKIAT

“BlipTrack enables us to monitor the quality of the terminal processes to improve resource planning, and to perform consistent reporting to internal and external stakeholders.”Read more

Ward Decaluwé

Director Passenger Experience at Brussels Airport

“BlipTrack has given us a dynamic and valid tool to document our performance against service level agreements, and also to ensure that the right numbers of staff are in the right place, at the right time, for our passengers.” Read more

Rick Mernock

ATM Policy and Planning Manager at Manchester Airport

“With the automatic BlipTrack measurings, we now know precisely how many passengers to expect at the passport control at specific hours, and based on that we can reduce tailbacks.”

Kaj Lykke Majlund

Commanding Police Officer at Copenhagen Airport

“BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.” Read more

Brian Cobb

Chief Innovation Officer at Cincinnati/Northern Kentucky International Airport

“BlipTrack provides us with valuable insights into passenger processes. The insights are used to continuously improve our performance together with our stakeholders.

Martijn Van Boxtel

Operational Manager Terminal Logistics at Schiphol Group

“BlipTrack has helped us to resource our operations on-the-day and to identify pinch points and potential build ups. The very accurate data has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”

John Seely

Technology Projects Manager at Dublin Airport

“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance.” Read more.

Esben Kolind

Head of Operational and Business Analysis at Copenhagen Airports

“BlipTrack has allowed us to gain a good understanding of the security check-point dynamics, and most importantly, our customers benefit directly by getting a better service.”

Anita Filli

Project Manager Landside Operations at Genève Aéroport

“As the most reliable, and one of the only solutions on the market capable of measuring passenger flow through multiple stages of the journey, it provides us with continuous, airport-wide visibility 24 hours a day, seven days a week.” 

Guðmundur Karl Gautason

Manager - Operation research at Isavia

“BlipTrack has greatly helped improve the customer experience by providing us with the ability to schedule taxis to be available when needed.”

David J. Boenitz

Director of Ground Transportation at San Diego International Airport.

“We are able to keep our passenger fully informed 24/7 about what to expect at security. Our aim is to make the experience as smooth as possible – BlipTrack help us do that.”

Adrian Witherow

Chief Operating Officer at Edinburgh Airport

“We had very high expectations prior to the introduction of the system, and I am very happy to say that the outcome has proved very successful. The system has capabilities of further enhancements which will provide other long-term solutions in the future.”

Paul Davies

Operations Director at Bristol Airport

“Vital to our Master Plan programme is a deep understanding of airport capacity, bottlenecks and constraints, and BlipTrack is key to this.”

Chris Wilson

Head of Capacity & Performance at Birmingham International Airport

“We value the long-term cooperation and their professional approach in providing us with technology and data to ensure efficient operations and passenger satisfaction.”

Lars Erik Flatner

Head of ICT Portfolio at Avinor.

”BlipTrack helps us identify how passengers move through and use the airport, from the time they park, when they leave, and everywhere in between. It enables us to look for patterns through the day/week, to see the impact of the various actions we implement, to reduce bottlenecks and wait time for our passengers.”

Jan Hessellund

CEO at Billund Airport.

“BlipTrack has allowed us, together with our airport partners and stakeholders, to better manage operations, as well as improve the passenger experience by communicating expected wait times to passengers at processing points.”

Michael Side

Operations Technology Asset Manager at Auckland International Airport

With BlipTrack we have coverage at our fingertips 24 hours a day, seven days a week, enabling us to use service level agreements more fairly—not just over selected periods. This rapid information allows us to take fast, proactive measures before the situation escalates.”

Phil Holder

Head of Operations Support at Bristol Airport

“BlipTrack helps ensure that passengers experience a quick and easy passage through this stage of the journey, and significantly increase the opportunity for a positive experience throughout the airport.”

Øystein Skaar

Airport Director at Bergen Airport

“BlipTrack was our first “innovative” push for our organization. This has subsequently paid off in operational efficiency, customer goodwill, effective supporting deployment strategies, positive organizational momentum as well as positive global press and organizational credibility.”

Brian Cobb

Chief Innovation Officer at Cincinnati/Northern Kentucky International Airport

“With BlipTrack, we can proactively manage passenger flow, and respond promptly and efficiently to irregular operations and disruptions.”

Olivia Pierre

General Manager of Commercial and Customer Experience, Queenstown Airport