Visibility on resource effectiveness for greater processing efficiency, to increase revenue and improve guest experience.
Precise wait time and visitor flow information are crucial in order to provide a first-class customer experience, improve capacity planning and increase revenue.
Today many ski resorts base their wait times on judgement of each lift´s team members, their feel for the location of the queues, and perceived current throughput of the ski lift. This information is often both inaccurate and inconsistent, which leads to dissatisfied guests. In addition, unpredictable events, such as down-times and variable load ratios between regular and express lanes increase the difficulty of manually maintaining queue times.
In recent years, more and more ski resorts have turned to BlipTrack queue management technology that works by detecting Wi-Fi or Bluetooth signal of skier’s mobile devices. The technology is able to accurately measure and predict wait times, while simultaneously provide managers with data about how guests move and use the slopes.
Queues lines are the pet peeve of guests. The time spent waiting invariably comes at the top of the list of customer complaints. BlipTrack enables ski resorts to put lines in perspective. With real-time wait times at on screens at lift entrances and via mobile applications, the solution eliminates guesswork about how long the process will take. It reduces frustration and enables guests to maximize their time by choosing alternative lifts with shorter queues.
The data can also provide early warning if lifts become congested. It allows managers to take proactive actions, such as opening additional lines or give suggestions on messaging boards and apps about lifts with shorter wait times. The distribution of guests ultimately helps reduce bottlenecks, and significantly increases the opportunity for a positive guest experience, with more satisfied and recurring visitors as a result.
To understand and improve individual areas of operations, it is important that the guest’s journey is seen as a single process, rather than as a string of isolated events. The understanding that all individual events influence each other is key to unlocking potential gains. The collected data enable managers to review the flow of guests to retrieve information about specific patterns, such as entrance and exit usage, re-visits, and time spent in lifts, restaurants, restrooms and more. With this information, ski resorts are able to improve business development analytics, such as capacity planning. It also enables the parks to add the value of existing facilities and/or new investments.
Considering that the smartphone penetration nears 80% of the mobile market, data collection from mobile devices provides hard numbers of a significant percentage of guests. Consequentially, the method provides ski resorts with the full picture of guest experiences —from the moment they arrive to exiting, and everywhere in between.
With insights and all the necessary tools to optimize operations, BlipTrack enables stakeholders to improve revenue while maintaining a high level of customer service.
The Analysis Platform
Our ultra-sophisticated, easy-to-use, multi-departmental decision-engine provides airports, municipalities and other high-traffic facilities with a complete overview of the situation:
All in all
You are presented with up-to-date visual representations of what's happening throughout your facility, plus performance analysis that helps you provide optimum service. It puts you completely in control and gives you the power to make quick, informed decisions about resource allocation, facilities layout and so much more.
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The implementation of BlipTrack will help to ensure that passengers experience a quick and easy passage through this stage of the journey, and significantly increase the opportunity for a positive experience throughout the airport.”
Airport Director at Bergen Airport
“With BlipTrack we have coverage at our fingertips 24 hours a day, seven days a week. We can record information more consistently, enabling us to use service level agreements more fairly—not just over selected periods. This rapid information allows us to take fast, proactive measures before the situation escalates.”
Head of Operations Support at Bristol Airport
“BlipTrack was a critical investment. The data has provided valuable insight into our operational performance across both our assets and processes. Most importantly, it has enabled us to have meaningful conversations with our key operational stakeholders and vendors, as we collectively seek to improve the passenger experience.”
Manager - Passenger & Terminal Operations at Auckland International Airport Limited
”BlipTrack helps us to identify how passengers move through and use the airport, from the time they park, to when they leave, and everywhere in between. It enables us to look for patterns through the day/week, to see the impact of the various actions we implement, to reduce bottlenecks and wait time for the passengers.”
CEO at Billund Airport.
“Avinor has used the BlipTrack solution since 2009. We value the long-term cooperation and their professional approach in providing us with technology and data to ensure efficient operations and passenger satisfaction.”
Lars Erik Flatner
Head of ICT Portfolio at Avinor.
“It´s been an excellent project with great support from the design, installation and technical team. The team behind BlipTrack are a credit to the organisation and have helped the airport immensely, with data analysis and reporting.”
Head of Terminal Operations at Birmingham International Airport
“We had very high expectations prior to the introduction of the system, and I am very happy to say that the outcome has proved very successful. The system has capabilities of further enhancements which will provide other long-term solutions in the future.”
Operations Director at Bristol Airport
“With BlipTrack we can keep our passengers fully informed 24/7 – both in the airport terminal and online – about what to expect at the security process. At peak times, over 3,000 passengers an hour travel through security, and our aim is to make that experience as smooth as possible whilst ensuring safety – BlipTrack helps us do that.”
Chief Operating Officer at Edinburgh Airport
“BlipTrack has helped identify time periods where passenger wait times exceed 10 minutes, thereby allowing us to assess schedule deficiencies and taxi dispatches. The data has greatly helped improve the customer experience by providing us the ability to schedule taxis to be available when needed.”
David J. Boenitz
Director of Ground Transportation at San Diego International Airport.
“BlipTrack enable us to see when levels of service are breached and locate the reasons. It helps us identify work shift problems and to make more informed decisions.”
Guðmundur Karl Gautason
Manager – Operation Research at Keflavik Airport.