Brickstream 3D+ Sensor

People counting, labor optimization
and in-store analytics in a single sensor.

The Brickstream 3D+ minimizes the expenses of deploying and maintaining customer process and retail infrastructure. It enable stakeholders to satisfy operational and marketing goals with a single sensor.

Brickstream 3D+ captures behavior and tracks physical movements, that provide a basis for analytical algorithms, enabling it to generate traffic-, queue-, and service metrics. It utilizes advanced vision technology and patented path tracking technology to provide accurate in-depth behavior intelligence under a broad set of conditions, such as high traffic and dynamic lighting in both indoor and outdoor environments. Based on 3D information, the sensors accurately distinguishes between children, adults, and other objects such as shopping carts. Path tracking technology collects time, location, height, speed, mass, and direction of travel, enabling sophisticated behavior analytics, beyond basic counting capabilities.

Operational Benefits
The sensor´s patented stereo vision technology provides accurate and flexible people counting and in-store analytics. The collected traffic, queue and wireless data enable management to view both live and historical visitor and employee metrics. With this information, managers can proactively manage labor requirements, such as opening and closing lines according to demand.

Operational Features:

  • Traffic Counting
  • Labor Optimization
  • Queue wait and service times
  • Path tracking, Traffic maps
  • Marketing Features

Marketing Benefits
The Brickstream 3D+ integrated Wi-Fi and BLE supplement the traffic and in-store analytics data by providing detailed data on passersby, shopping duration, new vs repeat visits, multi-store visits and offline marketing campaign attribution.

How it works
The sensor´s two lenses are used to capture 3D video. The height, direction, mass and velocity of people and objects in the field of view are extracted and timestamped, and used to identify people and groups moving together. The sensors are easily mounted overhead with support for oblique views. The system scales by simply adding additional devices to the network. Industry standard 802.3af Power-over-Ethernet is supported to facilitate utilization of existing networking infrastructure and network management tools. The raw data collected by the sensors is transferred in real-time to a secure data warehouse.

BlipTrack delivers reporting capabilities with live and historical information in a web-based, intuitive user interface with compelling visualizations and real-time insights. The solution enables data extraction in any combination, allowing quick and efficient integration into existing management systems.

With insights and all the necessary tools to optimize operations, BlipTrack enable stakeholders to improve revenue while maintaining a high level of customer service.

Brickstream 3D+ Key Features:

  • Multiple count lines
  • Collects and stores metrics at one minute intervals
  • Simultaneously counts adults, children, and shopping units in separate data streams
  • Filters objects based on height, shape and size, i.e. children, shopping carts, and strollers as desired
  • Robust and accurate metrics across a broad set of environments: indoor/outdoor and high traffic
  • Adjusts automatically to environmental changes such as lighting and temperature
  • Easy, unobtrusive, overhead mounting with support for oblique views. Devices available in white and black.

“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance.” Read more.

Esben Kolind
Head of Operational and Business Analysis at Copenhagen Airports

“The main advantage of using WiFi/Bluetooth sensors is the low cost of measurements, especially for longer time frame deployments. Bluetooth/WiFi sensors are currently the most suitable technology for measuring slow mode traffic flows in an urban network, especially to derive the distribution of flows and route choice in the network”

Jeroen van den Heuvel
Senior Researcher at NS Stations

“BLIP Systems provides us with valuable insights in passenger processes. The insights are used to continuously improve our performance together with our stakeholders. BLIP Systems has proved to be a reliable partner, with a clear understanding of our needs.”

Martijn Van Boxtel
Operational Manager Terminal Logistics at Schiphol Group

“BlipTrack has helped us to resource our operations on the day, and to identify pinch points and potential build ups. The very accurate data is used by our staff to monitor operations, and has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”

John Seely
Technology Projects Manager at Dublin Airport Operations

“BlipTrack allow us to gain a good understanding of check-point dynamics, and most importantly, our customers benefit directly by getting a better service.”

Anita Filli
Project Manager Landside Operations at Genève Aéroport

“BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.” Read more

Brian Cobb
Vice President, Customer Experience at CVG

“BlipTrack provides valuable information that helps everyone manage expectations, especially when lines get long. The solution alerts airport employees about developing bottlenecks which allows them to react to the situation more quickly.” Read more

Daryl Jameson
Vice President at JFKIAT

“BlipTrack helps us manage and eliminate potential problem spots within the facility. Sharing the processing time with our travelers provides them with peace of mind, so they may continue to expect a pleasant travel experience.” Read more

Gert-Jan de Graaff
President and CEO of JFKIAT

“We use BlipTrack to see when levels of service are breached and locate the reasons. It help us to identify work shift problems and to make more informed decisions.”

Guðmundur Karl Gautason
Manager – Operation Research at Keflavik Airport.

“The benefits we have gained from the BlipTrack solution since implementation are very significant. We now discover errors and irregularities that we would not have a chance to see otherwise. In addition, it is extremely educational and easy accessible to study how the incidents of various kinds influence the road network.”

Asbjørn Halskov-Sørensen
Project Manager at Aarhus Municipality