Live and long-term decision support to match resources with demand.
Each day brings a myriad of potential unforeseen events and changes, such as flight delays, cancellations, unplanned events, seasonal changes, national holidays and more. The passenger appearance is also subject to a wide range of variables, from the type of traveller, destination, or time of day - factors that can have a dramatic effect on when and how many passengers show up at the airport and impact its processes.
To efficiently ensure that staff resources are being used to their best advantage, and matches the demand at the right times, both long-term and real-time passenger appearance forecasts are essential. Knowing in advance what to expect, and being able to take action to lessen the impact significantly improves queue flow, helps employees manage load and processing more efficiently, and dramatically improves the morale of both staff and passengers. This, in turn, paves the way for positive reviews, increased revenue and satisfied, happy passengers.
“We are able to keep our passenger fully informed 24/7 about what to expect at security. Our aim is to make the experience as smooth as possible – BlipTrack help us do that.”
Chief Operating Officer at Edinburgh Airport
“Portsmouth has benefited from the accurate data from the BlipTrack installations with a much-improved understanding of journey times within the city of Portsmouth. We consider that the ease of extracting traffic data from BlipTrack is significant to see how time savings are achieved. Selecting the required route, date, time, etc. is very straightforward and simple to understand.”
Traffic Engineer at Portsmouth City Council
”BlipTrack helps us identify how passengers move through and use the airport, from the time they park, when they leave, and everywhere in between. It enables us to look for patterns through the day/week, to see the impact of the various actions we implement, to reduce bottlenecks and wait time for our passengers.”
CEO at Billund Airport.
“As the most reliable, and one of the only solutions on the market capable of measuring passenger flow through multiple stages of the journey, it provides us with continuous, airport-wide visibility 24 hours a day, seven days a week.”
Guðmundur Karl Gautason
Manager - Operation research at Isavia
“We had very high expectations prior to the introduction of the system, and I am very happy to say that the outcome has proved very successful. The system has capabilities of further enhancements which will provide other long-term solutions in the future.”
Operations Director at Bristol Airport
“With BlipTrack, we can proactively manage passenger flow, and respond promptly and efficiently to irregular operations and disruptions.”
General Manager of Commercial and Customer Experience, Queenstown Airport
“With BlipTrack, we can see where the flow of visitors enter and leave the station, and measure their numbers, walking routes, length of stay, times of day, and how busy the different locations are,” says Eelco Thiellier, SMART Station program manager at Royal HaskoningDHV.
Strategic Advisor & Innovator at Royal HaskoningDHV
“BlipTrack provides the Aalborg City Business Association with an in-depth understanding on how people move within the city and measures the economic impact of events. The data allow us to analyze, optimize and improve large-scale events”. Read more
Director of Aalborg City Business Association
“BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.” Read more
Chief Innovation Officer at Cincinnati/Northern Kentucky International Airport
“With BlipTrack, we can discover errors and irregularities that we would not have a chance to see otherwise. In addition, it is extremely educational and easily accessible to study how the incidents of various kinds influence the road network.”
Project Manager at Aarhus Municipality
How we do it
BlipTrack measures and combines data from one or multiple technologies, such as WiFi and Bluetooth sensors, 3D cameras, people counters, as well as data from other third-party data-providing systems and units.
BlipTrack uses both real-time and historical insights to deliver reporting capabilities in a web-based, intuitive user interface with compelling visualisations. Because data extraction can be performed in any combination, you get quick and efficient integration into existing management systems. Analysis Platform