Capacity Forecasting

Live and long-term decision support to match resources with demand.

Genéve Case Story

Genéve Case Story

How Genéva Airport Cuts Wait Time using BlipTrack

Each day brings a myriad of potential unforeseen events and changes, such as flight delays, cancellations, unplanned events, seasonal changes, national holidays and more. The passenger appearance is also subject to a wide range of variables, from the type of traveller, destination, or time of day - factors that can have a dramatic effect on when and how many passengers show up at the airport and impact its processes.

To efficiently ensure that staff resources are being used to their best advantage, and matches the demand at the right times, both long-term and real-time passenger appearance forecasts are essential. Knowing in advance what to expect, and being able to take action to lessen the impact significantly improves queue flow, helps employees manage load and processing more efficiently, and dramatically improves the morale of both staff and passengers. This, in turn, paves the way for positive reviews, increased revenue and satisfied, happy passengers.

“BlipTrack was a critical investment. The data has provided valuable insight into our operational performance across both our assets and processes. Most importantly, it has enabled us to have meaningful conversations with our key operational stakeholders and vendors, as we collectively seek to improve the passenger experience.”

Mark Croudace

Manager - Passenger & Terminal Operations at Auckland International Airport Limited

With BlipTrack we have coverage at our fingertips 24 hours a day, seven days a week, enabling us to use service level agreements more fairly—not just over selected periods. This rapid information allows us to take fast, proactive measures before the situation escalates.”

Phil Holder

Head of Operations Support at Bristol Airport

“With BlipTrack, we can see where the flow of visitors enter and leave the station, and measure their numbers, walking routes, length of stay, times of day, and how busy the different locations are,” says Eelco Thiellier, SMART Station program manager at Royal HaskoningDHV.

Eelco Thiellier

Strategic Advisor & Innovator at Royal HaskoningDHV

“We value the long-term cooperation and their professional approach in providing us with technology and data to ensure efficient operations and passenger satisfaction.”

Lars Erik Flatner

Head of ICT Portfolio at Avinor.

“Portsmouth has benefited from the accurate data from the BlipTrack installations with a much-improved understanding of journey times within the city of Portsmouth. We consider that the ease of extracting traffic data from BlipTrack is significant to see how time savings are achieved. Selecting the required route, date, time, etc. is very straightforward and simple to understand.”

Lee Gilbert

Traffic Engineer at Portsmouth City Council

“BlipTrack has helped identify time periods where passenger wait times exceed 10 minutes, thereby allowing us to assess schedule deficiencies and taxi dispatches. The data has greatly helped improve the customer experience by providing us the ability to schedule taxis to be available when needed.”

David J. Boenitz

Director of Ground Transportation at San Diego International Airport.

It gives us insights on how individual journeys can differ from each other, especially when traffic lights are involved. The ability to measure travel times over long stretches of road, with various queue lengths, and only looking at specific route choices, is another strength of the BlipTrack solution.”

Johanna Karlsson

CEO of Trafik Stockholm

“The team are a credit to the organisation and have helped the airport immensely, with data analysis and reporting.”

Chris Wilson

Head of Terminal Operations at Birmingham International Airport

“BlipTrack provides us with valuable insights into passenger processes. The insights are used to continuously improve our performance together with our stakeholders.

Martijn Van Boxtel

Operational Manager Terminal Logistics at Schiphol Group

“BlipTrack enable us to see when levels of service are breached and locate the reasons. We can identify work shift problems and make more informed decisions.”

Guðmundur Karl Gautason

Manager – Operation Research at Keflavik Airport.

How we do it


BlipTrack measures and combines data from one or multiple technologies, such as WiFi and Bluetooth sensors, 3D cameras, people counters, as well as data from other third-party data-providing systems and units.

BlipTrack uses both real-time and historical insights to deliver reporting capabilities in a web-based, intuitive user interface with compelling visualisations. Because data extraction can be performed in any combination, you get quick and efficient integration into existing management systems. Analysis Platform

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BlipTrack’s capacity forecasting solutions are customised to suit your needs. To find out more about how BlipTrack can improve your operational efficiency almost immediately

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