Keflavik Airport uses BlipTrack technology to display wait times and optimise staff resources in real-time.
Keflavik Airport one of the fastest growing tourist – and transit – destinations in Europe, has joined an ever-growing club of international airports around the world, who uses BlipTrack to improve the traveller experience and optimise operations. The solution, which monitors passenger queue and dwell times within the airport, enables Keflavik Airport to provide a positive experience by displaying waiting times to passengers and real-time data to airport resource planners.
Iceland’s Keflavik Airport has been expanding and is Iceland´s central hub for 25 international airlines. It has more than doubled its passenger numbers between 2010 and 2015 and is expected to handle 6.7 million passengers in 2016.
Real-time data help the airport to understand and improve.
To help handle the increasing passenger numbers smoothly and efficiently, the airport implemented the BlipTrack solution. Installed in more than 25 airports globally, BlipTrack allows Keflavik to measure passenger movement through the terminal in real-time so they can understand and improve the operation.
Wait time screens ease passenger frustration.
From a passenger perspective, the solution has allowed the airport to display waiting times on screens and on the airport’s website which helps to keep the traveller informed, reduces frustration and delivers a more stress-free, pleasant transit experience.
Prompt response to irregular operations.
Operationally, the airport uses the data to monitor security line congestion which allows management to respond promptly and efficiently to irregular operations and disruptions, to ultimately reduce processing times.
“We use the data to see when levels of service are breached and to find out the reasons. This has helped us to identify the problems we had with our work shifts starting a bit too late. Before installing the solution, we noticed this issue but did not have the valuable information at hand, to actually be able to quantify the problem. Now we are able to make more informed decisions in security,” says Guðmundur Karl Gautason, Project Manager - Operation Research at Keflavik Airport.
The data is also used to provide minute-by-minute live forecasts of waiting times. It enables the airport to adjust plans if expected wait times deviate from original estimates, preventing queue build-up and avoiding potential KPI violations.
Future development plans
“We are seeing improvements in our resource planning anecdotal feedback suggests that our passengers are happy”, said Hanna M. Hermannsdóttir, Specialist in operation research at Keflavik Airport. “Moving forward, we are actively engaged with Veovo to explore how we can extend the measurement to include other areas and processes within the terminal”.
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CEO at Cincinnati/Northern Kentucky International Airport
“BlipTrack gives us a clear picture of passenger movements, allowing us to provide the best customer service and proactively manage service levels before any issues arise.”
Head of Customer Care at Milano Malpensa Airport
“BlipTrack helps us manage and eliminate potential problem spots within the facility. Sharing the processing time with our travelers provides them with peace of mind, so they may continue to expect a pleasant travel experience.” Read more
Gert-Jan de Graaff
President and CEO of JFKIAT
“BlipTrack provides valuable information that helps everyone manage expectations, especially when lines get long. The solution alerts airport employees about developing bottlenecks which allows them to react to the situation more quickly.” Read more
Vice President at JFKIAT
“BlipTrack enables us to monitor the quality of the terminal processes to improve resource planning, and to perform consistent reporting to internal and external stakeholders.”Read more
Director Passenger Experience at Brussels Airport
“BlipTrack has given us a dynamic and valid tool to document our performance against service level agreements, and also to ensure that the right numbers of staff are in the right place, at the right time, for our passengers.” Read more
ATM Policy and Planning Manager at Manchester Airport
“With the automatic BlipTrack measurings, we now know precisely how many passengers to expect at the passport control at specific hours, and based on that we can reduce tailbacks.”
Kaj Lykke Majlund
Commanding Police Officer at Copenhagen Airport
“BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.” Read more
Chief Innovation Officer at Cincinnati/Northern Kentucky International Airport
“BlipTrack provides us with valuable insights into passenger processes. The insights are used to continuously improve our performance together with our stakeholders.
Martijn Van Boxtel
Operational Manager Terminal Logistics at Schiphol Group
“BlipTrack has helped us to resource our operations on-the-day and to identify pinch points and potential build ups. The very accurate data has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”
Technology Projects Manager at Dublin Airport
“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance.” Read more.
Head of Operational and Business Analysis at Copenhagen Airports
“BlipTrack has allowed us to gain a good understanding of the security check-point dynamics, and most importantly, our customers benefit directly by getting a better service.”
Project Manager Landside Operations at Genève Aéroport
“As the most reliable, and one of the only solutions on the market capable of measuring passenger flow through multiple stages of the journey, it provides us with continuous, airport-wide visibility 24 hours a day, seven days a week.”
Guðmundur Karl Gautason
Manager - Operation research at Isavia
“BlipTrack has greatly helped improve the customer experience by providing us with the ability to schedule taxis to be available when needed.”
David J. Boenitz
Director of Ground Transportation at San Diego International Airport.
“We are able to keep our passenger fully informed 24/7 about what to expect at security. Our aim is to make the experience as smooth as possible – BlipTrack help us do that.”
Chief Operating Officer at Edinburgh Airport
“We had very high expectations prior to the introduction of the system, and I am very happy to say that the outcome has proved very successful. The system has capabilities of further enhancements which will provide other long-term solutions in the future.”
Operations Director at Bristol Airport
“The Veovo team are a credit to the organisation and have helped the airport immensely, with data analysis and reporting.”
Head of Capacity & Performance at Birmingham International Airport
“We value the long-term cooperation and their professional approach in providing us with technology and data to ensure efficient operations and passenger satisfaction.”
Lars Erik Flatner
Head of ICT Portfolio at Avinor.
”BlipTrack helps us identify how passengers move through and use the airport, from the time they park, when they leave, and everywhere in between. It enables us to look for patterns through the day/week, to see the impact of the various actions we implement, to reduce bottlenecks and wait time for our passengers.”
CEO at Billund Airport.
“BlipTrack has allowed us, together with our airport partners and stakeholders, to better manage operations, as well as improve the passenger experience by communicating expected wait times to passengers at processing points.”
Operations Technology Asset Manager at Auckland International Airport
“With BlipTrack we have coverage at our fingertips 24 hours a day, seven days a week, enabling us to use service level agreements more fairly—not just over selected periods. This rapid information allows us to take fast, proactive measures before the situation escalates.”
Head of Operations Support at Bristol Airport
“BlipTrack helps ensure that passengers experience a quick and easy passage through this stage of the journey, and significantly increase the opportunity for a positive experience throughout the airport.”
Airport Director at Bergen Airport
“BlipTrack was our first “innovative” push for our organization. This has subsequently paid off in operational efficiency, customer goodwill, effective supporting deployment strategies, positive organizational momentum as well as positive global press and organizational credibility.”
Chief Innovation Officer at Cincinnati/Northern Kentucky International Airport
“With BlipTrack, we can proactively manage passenger flow, and respond promptly and efficiently to irregular operations and disruptions.”
General Manager of Commercial and Customer Experience, Queenstown Airport