Train Station Solutions
Visibility on resource effectiveness for greater processing efficiency,
to increase revenue and improve guest experience.
The success of a train station, and its image, is heavily influenced by the ability to handle passenger flow smoothly and efficiently. Documentation of movement patterns is crucial to greater efficiency when planning and optimizing the position of retail outlets and services.
Rail passenger transport has grown considerably during the last decades. Parallel to the increase in passenger numbers, train stations have transformed to places where people travel and perform activities, such as working, shopping and holding meetings. The combination means that the space is shared by more and more people. As capacity expansion is extremely expensive due to the dense urban environment in which these stations are situated, the need for valid passenger behavioral data to reduce bottlenecks and improve travelers comfort and safety, is very important.
In recent years more and more train stations have turned to the BlipTrack’s Flow Management solution to measure and understand complex visitor flows, to help optimise operations and improve revenue and guest experience.
To understand and improve individual areas of operations, it is important that the guest’s journey is seen as a single process, rather than as a string of isolated events. The understanding that all individual events influence each other is key to unlocking potential gains. BlipTrack measures passenger behavior, such as time spent on platforms, retail and other station facilities, time spent by non-travelers, transfers to and from platforms, and entrance / exit usage.
The data enables train stations to add value of existing facilities and/or new investments, optimize operations, and improve the passenger flow. Management is provided with specific and accurate statistical information on the use of retail and facilities, enabling the station to optimize each and every area to operate optimally.
The technology works by placing sensors at strategic points in the train station. The sensors detect anonymous device ID´s from mobile devices, such as mobile phones. By re-identifying device ID´s from multiple sensors, the dwell times and movement patterns become available.
BlipTrack delivers reporting capabilities with live and historical information in a web-based, intuitive user interface with compelling visualisations and real-time insights. The solution enables data extraction in any combination, allowing quick and efficient integration into existing management systems.
With insights and all the necessary tools to optimize operations, BlipTrack enable stakeholders to improve revenue while maintaining a high level of customer service.
“The main advantage of using WiFi/Bluetooth sensors is the low cost of measurements, especially for longer time frame deployments. Bluetooth/WiFi sensors are currently the most suitable technology for measuring slow mode traffic flows in an urban network, especially to derive the distribution of flows and route choice in the network”
Jeroen van den Heuvel
Senior Researcher at NS Stations
“The BlipTrack solution provides the Aalborg City Business Association with an in-depth understanding on how people move within the city and measures the economic impact of events. The data allow us to analyze, optimize and improve large-scale events”. Read more
Director of Aalborg City Business Association
“BlipTrack provides valuable information that helps everyone manage expectations, especially when lines get long. The solution alerts airport employees about developing bottlenecks which allows them to react to the situation more quickly.” Read more
Vice President at JFKIAT
“BLIP Systems provides us with valuable insights in passenger processes. The insights are used to continuously improve our performance together with our stakeholders. BLIP Systems has proved to be a reliable partner, with a clear understanding of our needs.”
Martijn Van Boxtel
Operational Manager Terminal Logistics at Schiphol Group
“BlipTrack has helped us to resource our operations on the day, and to identify pinch points and potential build ups. The very accurate data is used by our staff to monitor operations, and has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”
Technology Projects Manager at Dublin Airport Operations
“With BlipTrack we are able to keep our passengers fully informed24/7 – both in the terminal and online – about what to expect at security. At peak times, up to 3,000 passengers an hour travel through security and our aim is to make that experience as smooth as possible whilst ensuring safety – BLIP Systems helps us do that.”
Chief Operating Officer at Edinburgh Airport
“BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.” Read more
Vice President, Customer Experience at CVG
“BlipTrack helps us manage and eliminate potential problem spots within the facility. Sharing the processing time with our travelers provides them with peace of mind, so they may continue to expect a pleasant travel experience.” Read more
Gert-Jan de Graaff
President and CEO of JFKIAT
“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance.” Read more.
Head of Operational and Business Analysis at Copenhagen Airports
“BlipTrack allow us to gain a good understanding of check-point dynamics, and most importantly, our customers benefit directly by getting a better service.”
Project Manager Landside Operations at Genève Aéroport
“We use BlipTrack to see when levels of service are breached and locate the reasons. It help us to identify work shift problems and to make more informed decisions.”
Guðmundur Karl Gautason
Manager – Operation Research at Keflavik Airport.
“BlipTrack has enabled CVG to continue our close collaboration with TSA to ensure that the passenger experience is one that enhances the journey experience rather than detract from it.” Read more
CEO at Cincinnati Airport
“The implementation of BlipTrack gives us another tool to help manage the operation of the airport in an even more effective way.”
Director of Customer Service at Toronto Pearson Airport
“BlipTrack gives us a clear picture of passenger movements, allowing us to provide the best customer service and proactively manage service levels before any issues arise.”
Head of Customer Care at Milano Malpensa Airport