Visibility on resource effectiveness for greater processing efficiency, to increase revenue and improve guest experience.
The success of a train station and its image is heavily influenced by the ability to handle passenger flow smoothly and efficiently. Documentation of movement patterns is crucial to greater efficiency when planning and optimizing the position of retail outlets and services.
Rail passenger transport has grown considerably during the last decades. Parallel to the increase in passenger numbers, train stations have transformed to places where people travel and perform activities, such as working, shopping and holding meetings. The combination means that the area is shared by more and more people.
As capacity expansion is extremely expensive due to the dense urban environment in which these stations are situated, the need for valid passenger behavioural data to reduce bottlenecks and improve travellers comfort and safety is very important.
In recent years more and more train stations have turned to the BlipTrack’s Flow Management solution to measure and understand complex visitor flows, to help optimise operations and improve revenue and guest experience.
To understand and improve individual areas of operations, it is important that the guest’s journey is seen as a single process, rather than as a string of isolated events. The understanding that all individual events influence each other is key to unlocking potential gains. BlipTrack measures passenger behaviour, such as time spent on platforms, retail and other station facilities, time spent by non-travellers, transfers to and from platforms, and entrance/exit usage.
The data enables train stations to add the value of existing facilities and/or new investments, optimize operations, and improve the passenger flow. Management is provided with specific and accurate statistical information on the use of retail and facilities, enabling the station to optimise each and every area to operate optimally.
With insights and all the necessary tools to optimize operations, BlipTrack enables stakeholders to improve revenue while maintaining a high level of customer service.
The Analysis Platform
Our ultra-sophisticated, easy-to-use, multi-departmental decision-engine provides airports, municipalities and other high-traffic facilities with a complete overview of the situation:
All in all
You are presented with up-to-date visual representations of what's happening throughout your facility, plus performance analysis that helps you provide optimum service. It puts you completely in control and gives you the power to make quick, informed decisions about resource allocation, facilities layout and so much more.
Want to know more?
Call +45 98 25 82 00
“With BlipTrack we are able to measure the capacity and traffic flow in real-time in and around the area. This allows us to take proactive steps to initiate countermeasures if traffic build-up should occur. It also helps us to understand various traffic-related matters, enabling us to evaluate and validate existing traffic models and make informed decisions about where to prioritise expansions and optimisations to help the daily commute.”
Traffic Analyst at Trafik Stockholm
“It gives us insights on how individual journeys can differ from each other, especially when traffic lights are involved. The ability to measure travel times over long stretches of road, with various queue lengths, and only looking at specific route choices, is another strength of the BlipTrack solution.”
CEO of Trafik Stockholm
“BlipTrack helps Thai citizens to travel home faster during two major traffic events: Songkran and New Year holidays. The system allowed not only road users to decide route choices via travel time info online but also the Thai Highway Police to manage traffic in real-time.”
Dr. Songrit Chayanan
Director of Samut Sakhon Highway District.
“With BlipTrack, we can discover errors and irregularities that we would not have a chance to see otherwise. In addition, it is extremely educational and easily accessible to study how the incidents of various kinds influence the road network.”
Project Manager at Aarhus Municipality
“The solution helps improve service levels for the municipality commuters. The real-time information allows drivers to make informed route choices that ultimately distribute traffic and increases the operational performance of the road network.”
Anders Kruse Christiansen
Project Manager at Aarhus Municipality
“Portsmouth has benefited from the accurate data from the BlipTrack installations with a much-improved understanding of journey times within the city of Portsmouth. We consider that the ease of extracting traffic data from BlipTrack is significant to see how time savings are achieved. Selecting the required route, date, time, etc. is very straightforward and simple to understand.”
Traffic Engineer at Portsmouth City Council
“The solution has helped us get a better understanding of the dynamic traffic system and provides quantifiable data to support the improvement measures to traffic flows. It allows us to provide a world-class service to our customers and community by efficiently managing traffic flows in and out of the port.” Read more.
General Manager of Strategy and Risk Management at Port of Dover
“BlipTrack provides the Aalborg City Business Association with an in-depth understanding on how people move within the city and measures the economic impact of events. The data allow us to analyze, optimize and improve large-scale events”. Read more
Director of Aalborg City Business Association
BlipTrack provides our clients with an unparalleled range of traffic information. Using the same data, we can provide live travel times direct to signs and phones, identify incidents and delays through to understanding the strategic route choices, origin/destination and changing travel patterns. Read more
Associate at BECA
“BlipTrack give us a unique opportunity to deliver new logistics solutions for the benefit of our customers”. Read more
Chief Technical Officer for the Port of Aalborg