Road Traffic 

Real-time travel time, queue detection and origin/destination information.

Understanding who is using the road, where they are going and whether they get there on time is essential for policymakers, traffic managers and drivers alike.

Traffic planning is normally based on assumptions, simulations, and short-term traffic surveys. However, the cost of processing this data by hand means that even the most comprehensive survey can still only ever be a snapshot. This constrained time frame means that any models built from the survey data could end up being based on unusual driver behavior caused by unknown events such as traffic incidents or bad weather.

But as Bluetooth and Wi-Fi technologies have become ubiquitous, and a substantial percentage of vehicles and pedestrians now carry detectable electronic devices, faster and more reliable real-time traffic measurement can be conducted.

In recent years, more and more municipalities have turned to sensors that detect the signals of drivers´ and pedestrians´ mobile devices. The sensors accurately measure travel times, average speeds and dwell times, while simultaneously provide data about how people move and use the road network.

BlipTrack enables traffic engineers to monitor and proactively manage the road network in real time, allowing them to detect incidents in a matter of seconds, and respond to situations before they are exacerbated by additional congestion. The data enables road authorities to take proactive steps to initiate countermeasures, such as change traffic light settings or dispatch traffic regulators. In addition, drivers can be informed about delays, travel times and alternative routes on signs and mobile applications to minimize frustration.

The distribution of drivers ultimately helps reduce bottlenecks, and significantly increases the opportunity for a positive driving experience, with less stop/starts, and lower fuel consumption and emissions as a result.

The solution is also able to provide specific and accurate statistical information on the use of the road network, enabling traffic engineers to understand various traffic-related matters, such as the impact of traffic control, weather-related traffic patterns, congestion patterns at roadworks, accidents and events, and driving behavior and patterns in high-density areas. With this information, traffic engineers are able to evaluate and validate existing traffic models and make informed decisions about where to prioritize expansions and optimizations, to help the daily commute.

BlipTrack delivers reporting capabilities with live and historical information in a web-based, intuitive user interface with compelling visualizations and real-time insights. The solution enables data extraction in any combination, allowing quick and efficient integration into existing management systems.

Screenshot of BlipTrack Analysis Platform showing live traffic on map
Screenshot of BlipTrack Analysis Platfrom with radar data

The Analysis Platform

Our ultra-sophisticated, easy-to-use, multi-departmental decision-engine provides airports, municipalities and other high-traffic facilities with a complete overview of the situation:

All in all

 Streamline operation
 Reduce overhead
 Maximise revenue

You are presented with up-to-date visual representations of what's happening throughout your facility, plus performance analysis that helps you provide optimum service. It puts you completely in control and gives you the power to make quick, informed decisions about resource allocation, facilities layout and so much more.

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“With BlipTrack we are able to measure the capacity and traffic flow in real-time in and around the area. This allows us to take proactive steps to initiate countermeasures, if traffic build-up should occur. It also helps us to understand various traffic-related matters, enabling us to evaluate and validate existing traffic models and make informed decisions about where to prioritise expansions and optimisations to help the daily commute.”

Otto Åstrand

Traffic Analyst at Trafik Stockholm

“The ability to measure travel times, monitor queues and perform origin/destination analysis convinced us to adopt BlipTrack for the city of Stockholm. It gives us insights on how individual journeys can differ from each other, especially when traffic lights are involved. The ability to measure travel times over long stretches of road, with various queue lengths, and only looking at specific route choices, is another strength of the BlipTrack solution.”

Johanna Karlsson

CEO of Trafik Stockholm

“BlipTrack helps Thai citizens to travel home faster during two major traffic events: Songkran and New Year holidays. The system allowed not only road users to decide route choices via travel time info online but also the Thai Highway Police to manage traffic in real-time.”

Dr. Songrit Chayanan

Director of Samut Sakhon Highway District.

“The benefits we have gained from the BlipTrack solution since implementation are very significant. We now discover errors and irregularities that we would not have a chance to see otherwise. In addition, it is extremely educational and easy accessible to study how the incidents of various kinds influence the road network.”

Asbjørn Halskov-Sørensen

Project Manager at Aarhus Municipality

“The BlipTrack solution helps improve service levels for the municipality commuters. The real-time travel time and wait time information allows drivers to make informed route choices that ultimately distribute traffic and increases the operational performance of the road network.”

Anders Kruse Christiansen

Project Manager at Aarhus Municipality

“Portsmouth has benefited from the accurate data from the BlipTrack installations with a much-improved understanding of journey times within the city of Portsmouth.We consider that the ease of extracting traffic data from BlipTrack is significant to see how time savings are achieved. Selecting the required route, date, time, etc. is very straightforward and simple to understand.”

Lee Gilbert

Traffic Engineer at Portsmouth City Council

“BlipTrack is an optimal solution to perform Origin and Destination studies in major traffic areas. The solution is extremely cost efficient compared to traditional technologies and outstanding in measuring travel times. BlipTracks´s user-friendly analytical tools provide us with a complete overview of the traffic situation”

Farshad Farhat

Project Manager at Dynniq

“BlipTrack is the most innovative solution we deploy. It provides our customers all they need to know about how the streets and roads they are responsible for are operating.

Eamonn O´Donnell

Managing Director at Bandwidth Telecommunications Limited

“BlipTrack has helped us get a better understanding of the dynamic traffic system and provides quantifiable data to support the improvement measures to traffic flows. It allow us to continue to provide a world-class service to our customers and community by efficiently managing traffic flows in and out of the port.” Read more.

Timothy Godden

General Manager of Strategy and Risk Management at Port of Dover

“BlipTrack provides the Aalborg City Business Association with an in-depth understanding on how people move within the city and measures the economic impact of events. The data allow us to analyze, optimize and improve large-scale events”. Read more

Flemming Tingbak

Director of Aalborg City Business Association

BlipTrack provide our clients with an unparalleled range of traffic information. Using the same data, we can provided live travel times direct to signs and phones, identify incidents and delays through to understanding the strategic route choices, origin / destination and changing travel patterns. Read more

Richard Young

Associate at BECA

“The BlipTrack solution is very cost effective, easy to install and commission, and the filter engine provides a robust method for removing the outlier data sets caused by vehicles stopping at shops, etc. BlipTrack has provided our clients with a level of confidence in better understanding journey times and hence managing the expectations of the travelling public.” Read more

Peter Eccleson

Managing Director of Smart Video & Sensing Ltd

“BlipTrack offer accurate, robust traffic monitoring from the busiest highway to city streets, at very low cost and with no traffic disruption. We are seeing tremendous interest from provincial and city road agencies across Canada and in the US as they all seek to immediately better manage traffic throughout their road networks.”

Bob Burrows

CEO of G4Apps

“BlipTrack give us a unique opportunity to deliver new logistics solutions for the benefit of our customers”. Read more

Mette Schmidt

Chief Technical Officer for the Port of Aalborg

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