Near the popular marina in Malmö, the city is experiencing relatively large delays for bus and car traffic due to increased pedestrian and cycle flow. To help ease traffic, the city is installing new traffic signaling and wants to study the impact before, during and after installation. With the help of BLIP Systems´ Swedish partner Peek Traffic, the city has placed combined Bluetooth and Wi-Fi sensors to help measure the effects, fine-tune signaling, and plan ahead.

MalmoWith traffic data collected from BlipTrack, as the solution is called, the municipality is able to evaluate the potential of the road network, fine-tune signaling and predict how planned roadwork will affect traffic flow. The city also wishes to inform road users of various traffic information, such as increased travel times and alternative routes, at queue and at road works.

“The solution looks very promising, stable, and is providing us with the data we want. The future will give us a much better overview on how we can utilize data in the best possible way”, says Johan Irvenå, Traffic Analyst at Malmö Municipality.

“We have worked with many different systems to collect traffic data. For the purpose of measuring travel time, it is our experience that BlipTrack is a precise and viable solution to support the need for our clients. The system is very easy to install and requires almost no maintenance, reducing costs significantly compared to conventional technologies”, says Peyman Tavakoli, Business Area Manager for Peek Traffic Sweden.