In the canton of Zürich, BlipTrack sensors measure and analyse travel times for strategic planning-tasks. The collected data is used to provide in-depth insights about changes in traffic patterns, identify time-critical route sections and reveal the competitiveness of the transport means.

The metropolitan area of Zürich is experiencing both rapid growth and increasing traffic volumes. This development has led to a significant increase in both the public transportation sector, with more and more commuters, as well as the number of vehicles on the roads.

Faced with the challenges of optimising and improving the road infrastructure, the Office of Transport of the canton of Zürich needed a solution to help provide detailed traffic information.

In 2013, a network of BlipTrack sensors was installed by Innolutions GmbH, along with specific routes in and around the canton of Zürich.


In the 5-year project, over 80 sensors will measure real-time travel times and analyse road traffic on 50 main routes for about a month per year. The collected traffic information, which is examined and documented by DTV-Verkehrsconsult, is primarily used for strategic-planning tasks, such as identifying time-critical route sections, provide information about alternative routes that are not signalled, and detecting changes in traffic patterns. Also, by comparing travel times on roads shared with public transport, the competitiveness of transport means on particular relations is revealed. These results are also considered in regional traffic concepts.

The measured routes and results will be available later this week on

"The main reason for installing the sensors is to gain data about travel times and to get an idea of how the quality in transport is developing. The development and knowledge of the travel times helps us to identify potential for improvements in our road network,” says Christian Ordon, project leader at the Office of Transport of the canton of Zürich.

“We conducted an independent field test in 2011 to investigate the options of using Bluetooth-technology in terms of traffic management. The results, especially in collecting travel times and turning ratios were convincing. Bluetooth-technology is the easiest way of collecting valid data for a travel time measurement,” says Thorsten Kathmann, project leader at DTV-Verkehrsconsult.

“The installation and commission of BlipTrack sensors is easy and user-friendly. All traffic information is presented in real-time and in selectable graphics, accordingly to the wishes of the user," says Remo Schiltknecht, project manager at Innolutions GmbH.

“We value the long-term cooperation with canton of Zurich and with all the parties involved in the project. It is a privilege to work with such dedicated and professional people. We look forward to be a part of Zürich´s ongoing plan to be one of Europe´s most progressive cities,” says Mads Bo Frederiksen, Sales Manager for BlipTrack at Veovo.

BlipTrack-Traffic-IllustrationThe Office of Transport is considering using the solution for permanent travel time measurements. It will enable the canton of Zürich to create an even better scheme of the daily commute and road network improvements. Also, the canton is considering using the data to provide drivers with real-time traffic information, such as driving times and alternative routes, which will ultimately help to improve the economic benefits through reduced travel times, fuel consumption and vehicle emissions.

Besides measuring and improving traffic in Switzerland, the BlipTrack solution is successfully employed in optimisation efforts for road traffic in New Zealand, USA, UK, Denmark, Sweden, Norway, Canada and Ireland. BlipTrack is also implemented in more than 25 international airports, including Genève, New York, Cincinnati, Amsterdam, Dublin, Milano, Barcelona, Auckland, Brussels, Oslo, Manchester, Copenhagen and Helsinki. In recent years, the solution has also been rolled out in ports in Dover and Aalborg, train stations in Holland, ski resorts in the US, amusement parks in Denmark, and at events all over the world.

“BlipTrack give us a unique opportunity to deliver new logistics solutions for the benefit of our customers”. Read more

Mette Schmidt

Chief Technical Officer for the Port of Aalborg

BlipTrack provides our clients with an unparalleled range of traffic information. Using the same data, we can provide live travel times direct to signs and phones, identify incidents and delays through to understanding the strategic route choices, origin/destination and changing travel patterns. Read more

Richard Young

Associate at BECA

“BlipTrack provides the Aalborg City Business Association with an in-depth understanding on how people move within the city and measures the economic impact of events. The data allow us to analyze, optimize and improve large-scale events”. Read more

Flemming Tingbak

Director of Aalborg City Business Association

“The solution has helped us get a better understanding of the dynamic traffic system and provides quantifiable data to support the improvement measures to traffic flows. It allows us to provide a world-class service to our customers and community by efficiently managing traffic flows in and out of the port.” Read more.

Timothy Godden

General Manager of Strategy and Risk Management at Port of Dover

“Portsmouth has benefited from the accurate data from the BlipTrack installations with a much-improved understanding of journey times within the city of Portsmouth. We consider that the ease of extracting traffic data from BlipTrack is significant to see how time savings are achieved. Selecting the required route, date, time, etc. is very straightforward and simple to understand.”

Lee Gilbert

Traffic Engineer at Portsmouth City Council

“The solution helps improve service levels for the municipality commuters. The real-time information allows drivers to make informed route choices that ultimately distribute traffic and increases the operational performance of the road network.”

Anders Kruse Christiansen

Project Manager at Aarhus Municipality

“With BlipTrack, we can discover errors and irregularities that we would not have a chance to see otherwise. In addition, it is extremely educational and easily accessible to study how the incidents of various kinds influence the road network.”

Asbjørn Halskov-Sørensen

Project Manager at Aarhus Municipality

“BlipTrack helps Thai citizens to travel home faster during two major traffic events: Songkran and New Year holidays. The system allowed not only road users to decide route choices via travel time info online but also the Thai Highway Police to manage traffic in real-time.”

Dr. Songrit Chayanan

Director of Samut Sakhon Highway District.

“It gives us insights on how individual journeys can differ from each other, especially when traffic lights are involved. The ability to measure travel times over long stretches of road, with various queue lengths, and only looking at specific route choices, is another strength of the BlipTrack solution.”

Johanna Karlsson

CEO of Trafik Stockholm

“With BlipTrack we are able to measure the capacity and traffic flow in real-time in and around the area. This allows us to take proactive steps to initiate countermeasures if traffic build-up should occur. It also helps us to understand various traffic-related matters, enabling us to evaluate and validate existing traffic models and make informed decisions about where to prioritise expansions and optimisations to help the daily commute.”

Otto Åstrand

Traffic Analyst at Trafik Stockholm