Ski Resort Solutions
Visibility on resource effectiveness for greater processing efficiency,
to increase revenue and improve guest experience.
Precise wait time and visitor flow information is crucial in order to provide a first-class customer experience, improve capacity planning and increase revenue.
Today many ski resorts base their wait times on judgement of each lift´s team members, their feel for the location of the queues, and perceived current throughput of the ski lift. This information is often both inaccurate and inconsistent, which leads to dissatisfied guests. In addition, unpredictable events, such as down-times and variable load ratios between regular and express lanes increase the difficulty of manually maintaining queue times.
In recent years, more and more ski resorts have turned to BlipTrack queue management technology that works by detecting Wi-Fi or Bluetooth signal of skier’s mobile devices. The technology is able to accurately measure and predict wait times, while simultaneously provide managers with data about how guests move and use the slopes.
Queues lines are the pet peeve of guests. The time spent waiting invariably comes at the top of the list of customer complaints. BlipTrack enable ski resorts to put lines in perspective. With real-time wait times at on screens at lift entrances and via mobile applications, the solution eliminates guesswork about how long the process will take. It reduces frustration and enables guests to maximize their time by choosing alternative lifts with shorter queues.
The data can also provide early warning if lifts become congested. It allows managers to take proactive actions, such as opening additional lines, or give suggestions on messaging boards and apps about lifts with shorter wait times. The distribution of guests ultimately helps reduce bottlenecks, and significantly increases the opportunity for a positive guest experience, with more satisfied and recurring visitors as a result.
To understand and improve individual areas of operations, it is important that the guest’s journey is seen as a single process, rather than as a string of isolated events. The understanding that all individual events influence each other is key to unlocking potential gains. The collected data enable managers to review the flow of guests to retrieve information about specific patterns, such as entrance and exit usage, re-visits, and time spent in lifts, restaurants, restrooms and more. With this information, ski resorts are able to improve business development analytics, such as capacity planning. It also enables the parks to add value of existing facilities and/or new investments.
Considering that the smartphone penetration nears 80% of the mobile market, data collection from mobile devices provides hard numbers of a significant percentage of guests. Consequentially, the method provides ski resorts with the full picture of guest experiences —from the moment they arrive, to exiting, and everywhere in between.
The technology works by placing sensors at strategic points in the resort and at lift lines. The sensors detect anonymous device ID´s from mobile devices, such as mobile phones. By re-identifying device ID´s from multiple sensors, the wait times and movement patterns become available. The sensors are able to work 24/7, in all weather conditions and require no maintenance once mounted. The solution is passive, non-intrusive and do not require any interaction from guests.
BlipTrack delivers reporting capabilities with live and historical information in a web-based, intuitive user interface with compelling visualisations and real-time insights. The solution enables data extraction in any combination, allowing quick and efficient integration into existing management systems.
With insights and all the necessary tools to optimize operations, BlipTrack enable stakeholders to improve revenue while maintaining a high level of customer service.
“BlipTrack provides valuable information that helps everyone manage expectations, especially when lines get long. The solution alerts airport employees about developing bottlenecks which allows them to react to the situation more quickly.” Read more
Vice President at JFKIAT
“BLIP Systems provides us with valuable insights in passenger processes. The insights are used to continuously improve our performance together with our stakeholders. BLIP Systems has proved to be a reliable partner, with a clear understanding of our needs.”
Martijn Van Boxtel
Operational Manager Terminal Logistics at Schiphol Group
“BlipTrack has helped us to resource our operations on the day, and to identify pinch points and potential build ups. The very accurate data is used by our staff to monitor operations, and has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”
Technology Projects Manager at Dublin Airport Operations
“With BlipTrack we are able to keep our passengers fully informed24/7 – both in the terminal and online – about what to expect at security. At peak times, up to 3,000 passengers an hour travel through security and our aim is to make that experience as smooth as possible whilst ensuring safety – BLIP Systems helps us do that.”
Chief Operating Officer at Edinburgh Airport
“BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.” Read more
Vice President, Customer Experience at CVG
“BlipTrack helps us manage and eliminate potential problem spots within the facility. Sharing the processing time with our travelers provides them with peace of mind, so they may continue to expect a pleasant travel experience.” Read more
Gert-Jan de Graaff
President and CEO of JFKIAT
“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance.” Read more.
Head of Operational and Business Analysis at Copenhagen Airports
“BlipTrack allow us to gain a good understanding of check-point dynamics, and most importantly, our customers benefit directly by getting a better service.”
Project Manager Landside Operations at Genève Aéroport
“We use BlipTrack to see when levels of service are breached and locate the reasons. It help us to identify work shift problems and to make more informed decisions.”
Guðmundur Karl Gautason
Manager – Operation Research at Keflavik Airport.
“BlipTrack has enabled CVG to continue our close collaboration with TSA to ensure that the passenger experience is one that enhances the journey experience rather than detract from it.” Read more
CEO at Cincinnati Airport
“The implementation of BlipTrack gives us another tool to help manage the operation of the airport in an even more effective way.”
Director of Customer Service at Toronto Pearson Airport
“BlipTrack gives us a clear picture of passenger movements, allowing us to provide the best customer service and proactively manage service levels before any issues arise.”
Head of Customer Care at Milano Malpensa Airport