August 3, 2016 8:58 am
San Diego International Airport´s use of mobile device detecting sensors has helped to identify taxi rank bottlenecks and enabled the airport to provide taxis when needed.
After receiving a number of customer concerns about taxi wait times, San Diego International Airport began to explore opportunities for providing real-time data to report taxi wait times. Since perceived wait times varied, the airport researched available systems that would automatically and accurately collect both real-time and historical wait time data to help improve taxi and shuttle van customer waiting times.
The airport, which is the busiest single-runway commercial airport in the United States, selected the BlipTrack solution, from Denmark-based BLIP Systems. The solution is able to monitor taxi queues and provide waiting time information on a historical and real-time basis. With this data, the airport has been able manage and improve the tactical management, to plan more effectively prior to the day and allocate resources more effectively on-the-day.
“We chose the BlipTrack solution because it is a cost effective and reliable solution. With almost a full year of operation, the system has helped identify time periods where taxi passenger wait times exceed 10 minutes, thereby allowing us to assess schedule deficiencies and taxi dispatches,” says David J. Boenitz, Director of Ground Transportation at San Diego International Airport. “The data has greatly helped improve the customer experience by providing us the ability to schedule taxis to be available when needed.”
The sensors at San Diego International Airport are passive and do not work like iBeacons. “BlipTrack sensors automatically, and without interaction from the travelers, detect mobile devices with enabled Bluetooth or Wi-Fi, so the penetration rate is also significantly higher at 40% than with iBeacons at 1%. In order for iBeacons to work as a tool to optimize queue and monitor flow, the technology requires that passengers download a mobile app. However, recent studies show that few travelers download these apps, which significantly affects the penetration rate negatively in order to provide trustworthy data,” explains Christian Bugislaus Carstens, Marketing Manager at BLIP Systems.
“Superior airport management not only ensures premium passenger experience within the airport, but also provides travelers with quick and easy access to transportation—such as taxis—at the end of their journey, continues Christian. “We value the long-term cooperation with San Diego International Airport and their professional and innovative approach in using our technology to ensure efficient taxi rank operations and improve the passenger satisfaction.
“BlipTrack helps us manage and eliminate potential problem spots within the facility. Sharing the processing time with our travelers provides them with peace of mind, so they may continue to expect a pleasant travel experience.” Read more
Gert-Jan de Graaff
President and CEO of JFKIAT
“BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.” Read more
Vice President, Customer Experience at CVG
“BlipTrack provides valuable information that helps everyone manage expectations, especially when lines get long. The solution alerts airport employees about developing bottlenecks which allows them to react to the situation more quickly.” Read more
Vice President at JFKIAT
“BlipTrack has enabled CVG to continue our close collaboration with TSA to ensure that the passenger experience is one that enhances the journey experience rather than detract from it.” Read more
CEO at Cincinnati Airport
“BLIP Systems provides us with valuable insights in passenger processes. The insights are used to continuously improve our performance together with our stakeholders. BLIP Systems has proved to be a reliable partner, with a clear understanding of our needs.”
Martijn Van Boxtel
Operational Manager Terminal Logistics at Schiphol Group
“BlipTrack has helped us to resource our operations on the day, and to identify pinch points and potential build ups. The very accurate data is used by our staff to monitor operations, and has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”
Technology Projects Manager at Dublin Airport Operations
“We use BlipTrack to see when levels of service are breached and locate the reasons. It help us to identify work shift problems and to make more informed decisions.”
Guðmundur Karl Gautason
Manager – Operation Research at Keflavik Airport.
“BlipTrack allow us to gain a good understanding of check-point dynamics, and most importantly, our customers benefit directly by getting a better service.”
Project Manager Landside Operations at Genève Aéroport
“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance.” Read more.
Head of Operational and Business Analysis at Copenhagen Airports
“BlipTrack enables us to monitor the quality of the terminal processes to improve resource planning, and to perform consistent reporting to internal and external stakeholders.”Read more
Director of Operations at Brussels Airport