BlipTrack logo - simpel cmyk
Outdoor Sensor

Combined Bluetooth and WiFi device detection
for real-time travel time and O/D measurement.

Understanding who is using the road, where they are going and whether they get there on time is essential for policymakers, traffic managers and drivers alike. Real-time travel time information helps to reduce commuting times and vehicle emissions.

How it works
Travel-time-IllustrationThe BlipTrack solution works by placing sensors at strategic points along roads, transit networks and public places. The sensors detect Bluetooth or Wi-Fi devices,such as mobile phones and in-car audio and communication systems. By re-identifying the device from multiple sensors, the travel times, wait times and movement patterns become available.

Sensor mounting
The maintenance-free sensors are easily mounted on existing road structures and poles without disrupting traffic. Once mounted, a GPS receiver ensures instant, automatic and accurate location data. The sensors are remotely configured and updated by BLIP Systems. Live sensor monitoring with automated alarms and recovery handles issues before they escalate into problems.

BlipTrack-SensorsPower connectivity
The low-power consuming sensors are either connected to a local permanent or intermittent power supply, such as street lighting or solar power, or to an independent power source.

Measurement capabilities
The sensor has built-in directional antennas, which enables more accurate positioning of detected devices, in a wide coverage area. The lightweight sensors measure 24/7, in all weather conditions, such as snow, heavy rain and fog, in all traffic conditions, such as slow moving traffic, and in multiple directions and lanes simultaneously. In addition, the sensors are able to measure segments with multiple flows, such as parallel train tracks, bus lanes, bike lanes and more.

Data transfer
The raw data from the sensors is transmitted in real-time, via Ethernet or mobile broadband, to a secure data warehouse. At network connection loss, data caching is enabled.

Combined Bluetooth and WiFi detection
By combining the WiFi sensor and Bluetooth sensors, sample rates are significantly improved and the solution is able to detect and collect data from approximately 50% of all mobile devices in areas with slow moving traffic, bicycles and pedestrians. This proportion will only increase as smartphone and hands-free installations become more prevalent. 

Macbook-with-screenshot-of-Pedestrian-FlowData export and visualization
BlipTrack delivers reporting capabilities with live and historical information in a web-based, intuitive user interface with compelling visualizations and real-time insights. The solution enables data extraction in any combination, allowing quick and efficient integration into existing management systems.

With insights and all the necessary tools to optimize operations, BlipTrack enable stakeholders to improve revenue while maintaining a high level of customer service.

“BlipTrack helped Thai citizens to travel home faster during two major traffic events: Songkran and New Year holidays. The system allowed not only road users to decide route choices via travel time info online but also the Thai Highway Police to manage traffic in real-time.”

Dr. Songrit Chayanan
Director of Samut Sakhon Highway District.

“The data from the BlipTrack sensors reveals, how reliable traveling times are and how much they vary. Furthermore, they show, which routes are used for shortcuts in peak times. This information is useful for managing road traffic”.

Dr. Christian Ordon
Project Leader at the Office of Transport of the Canton of Zürich.

“The BlipTrack solution helps improve service levels for the municipality commuters. The real-time travel time and wait time information allows drivers to make informed route choices that ultimately distribute traffic and increases the operational performance of the road network.”

Anders Kruse Christiansen
Project Manager at Aarhus Municipality

“We consider that the ease of extracting traffic data from BlipTrack is significant to see how time savings are achieved. Selecting the required route, date, time, etc. is very straightforward and simple to understand.”

Lee Gilbert
Traffic Engineer at Portsmouth City Council

“BlipTrack has helped us get a better understanding of the dynamic traffic system and provides quantifiable data to support the improvement measures to traffic flows. This will allow us to continue to provide a world-class service to our customers and community by efficiently managing traffic flows in and out of the port.” Read more.

Timothy Godden
General Manager of Strategy and Risk Management at Port of Dover

“We know, from using the BlipTrack technology, when the busy peaks are. We use the technology also to actually see how long are the delays we´re causing, doing construction”

Chris Harmer
Traffic Manager at Higgins / M2PP

“The benefits we have gained from the BlipTrack solution since implementation are very significant. We now discover errors and irregularities that we would not have a chance to see otherwise. In addition, it is extremely educational and easy accessible to study how the incidents of various kinds influence the road network.”

Asbjørn Halskov-Sørensen
Project Manager at Aarhus Municipality

“The BlipTrack solution provides the Aalborg City Business Association with an in-depth understanding on how people move within the city and measures the economic impact of events. The data allow us to analyze, optimize and improve large-scale events”. Read more

Flemming Tingbak
Director of Aalborg City Business Association

“BLIP systems´ traffic monitoring solution BlipTrack has given us a unique opportunity to deliver new logistics solutions for the benefit of our customers”. Read more

Mette Schmidt
Chief Technical Officer for the Port of Aalborg

The installation and commission of BlipTrack sensors is easy and the interface is very user-friendly. All traffic information is presented in real-time and in selectable graphics, accordingly to the wishes of the user.”

Rolf Arnold
Director at Innolutions GmbH