October 19, 2008 8:55 am
Milan Malpensa and Linate airports has installed Italy’s first Bluetooth queue measurement system to help manage queues and improve the airport experience for passengers.
BlipTrack will provide automatic monitoring and measurement of journey and queuing times throughout the airport by tracking passengers’ Bluetooth mobile phone signals, enabling Milan Malpensa to effectively and pro-actively manage terminal operations.
Giorgio Medici, Head of Customer Care at SEA said: “Implementing passenger tracking technology will enable us to deliver a premier passenger experience within our terminals whilst allowing the airport to manage our resources effectively in line with real-time passenger demand. BlipTrack will give us a clear picture of passenger movements, allowing us to provide the best service we can and proactively manage service levels before any issues arise.”
Implementing BlipTrack will have a number of benefits for passengers and SEA staff at Milan Malpensa. The system provides greater insight into the passenger journey allowing airport management to effectively resource in line with demand, enabling more efficient operations at peak periods. As a result, SEA will be able to establish and monitor service levels in order to drive an increase in performance across the airport.