December 12, 2016 10:53 am

In Aalborg, Denmark, the Aalborg City Business Association use BlipTrack technology to measure shoppers flow and movement patterns at events like the annual Christmas market. It provides the association with valuable metrics, such as the number of visitors, where they shop, and whether the events are increasing revenues for merchants.

How do you measure the success of a major event in a city? Does an event increase revenue? How many more people are in the city during a large-scale event? Where do they park? These are some of the questions, that Aalborg City Business Association gets answered using mobile device-detecting sensors.

In Aalborg, recently voted happiest city in Europe, the City Business Association use sensors to measure real-time pedestrian flow, dwell time and movement patterns. The solution provides a cohesive picture of visitor experiences and an in-depth understanding of the impact of large-scale events, such as the annual Christmas market. It enables the association to review how long visitors take to move from one area to another, how long they linger, and which shops they visit.

 “If we are not able to measure the impact of events, such as the Christmas market, which costs over 1 million DKK ($160,000 US) to arrange, then the event is not justifiable, and perhaps money could be better utilized elsewhere,” Flemming Tingbak, director of Aalborg City Business Association, said in a statement. The data show that even when the municipality and sponsors spend a lot of money on these kind of events, the money comes back one way or another. It contributes to underpin retail, cafes and restaurants in the city, that needs to hire people.”

“The solution works by placing sensors at strategic points in a specified area. The sensors detect Wi-Fi or Bluetooth devices, such as smartphones. By re-identifying devices from multiple sensors, the travel times, dwell times and movement patterns become available. The solution is non-intrusive and do not require any interaction from pedestrians", explains BLIP Systems Marketing Manager Christian Bugislaus Carstens. Considering that the smartphone penetration nears 80% of the mobile market, data collection from mobile devices provides hard numbers of a significant percentage of pedestrians.”

Aalborg City Business Association have also used the solution to gain useful information during other events, such as Black Friday and at The Tall Ships Races. With visitors totaling 2.4 million, The Tall Ships Races constitute the biggest events in the history of Aalborg. Here the collected data showed that during the event, there were twice as many people in the city's shopping areas, which represents an increase that exceeds the Christmas shopping season. The data unfortunately also showed that there were many people present at times when the stores had closed. This information enables the Business Association to adjust opening hours when similar events are arranged.

Besides providing Aalborg City with pedestrian data, the BlipTrack solution also measures passenger queue and flow in over 30 international airports, including JFK in New York, Amsterdam Schiphol, Auckland, Copenhagen, Dublin, Oslo, Manchester and Brussels. In recent years, the technology has been rolled out in train stations in the Netherlands and UK, ski resorts in the US, amusement parks in Denmark and UK, and in road traffic all over the world.

“With BlipTrack we are able to keep our passengers fully informed24/7 – both in the terminal and online – about what to expect at security. At peak times, up to 3,000 passengers an hour travel through security and our aim is to make that experience as smooth as possible whilst ensuring safety – BLIP Systems helps us do that.”

Adrian Witherow
Chief Operating Officer at Edinburgh Airport

“BlipTrack has helped us to resource our operations on the day, and to identify pinch points and potential build ups. The very accurate data is used by our staff to monitor operations, and has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”

John Seely
Technology Projects Manager at Dublin Airport Operations

“BLIP Systems provides us with valuable insights in passenger processes. The insights are used to continuously improve our performance together with our stakeholders. BLIP Systems has proved to be a reliable partner, with a clear understanding of our needs.”

Martijn Van Boxtel
Operational Manager Terminal Logistics at Schiphol Group

“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance.” Read more.

Esben Kolind
Head of Operational and Business Analysis at Copenhagen Airports

“BlipTrack helps us manage and eliminate potential problem spots within the facility. Sharing the processing time with our travelers provides them with peace of mind, so they may continue to expect a pleasant travel experience.” Read more

Gert-Jan de Graaff
President and CEO of JFKIAT

“BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.” Read more

Brian Cobb
Vice President, Customer Experience at CVG

“BlipTrack provides valuable information that helps everyone manage expectations, especially when lines get long. The solution alerts airport employees about developing bottlenecks which allows them to react to the situation more quickly.” Read more

Daryl Jameson
Vice President at JFKIAT

“BlipTrack has enabled CVG to continue our close collaboration with TSA to ensure that the passenger experience is one that enhances the journey experience rather than detract from it.” Read more

Candace McGraw
CEO at Cincinnati Airport

“We use BlipTrack to see when levels of service are breached and locate the reasons. It help us to identify work shift problems and to make more informed decisions.”

Guðmundur Karl Gautason
Manager – Operation Research at Keflavik Airport.

“BlipTrack allow us to gain a good understanding of check-point dynamics, and most importantly, our customers benefit directly by getting a better service.”

Anita Filli
Project Manager Landside Operations at Genève Aéroport

“BlipTrack enables us to monitor the quality of the terminal processes to improve resource planning, and to perform consistent reporting to internal and external stakeholders.”Read more

Ward Decaluwé
Director of Operations at Brussels Airport