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Flow Measurement

Optimal operational efficiency and visitor 
experience from entrance to exit.

The success of a transports hub, resort or an amusement park, and its image, is heavily influenced by the ability to handle passenger flow smoothly and efficiently. Documentation of movement patterns is crucial to greater efficiency when planning and optimizing the position of retail outlets and services.

To understand and improve individual areas of operations, it is important that the passenger’s journey is seen as one process, rather than as a string of isolated events. The understanding that all individual events influence each other is key to unlocking potential gains.

Providing management with a better understanding on where and how people move, enables them to optimize opening hours, signage, shop locations, and general layout to improve the retail tenancy mix and maximize revenue. By analyzing sales patterns, retailers are provided with valuable information on how to improve and optimize services, such as resource allocation, product placement and variety as well as performance bench-marking, to ensure optimum revenue.

With BlipTrack, managers are able to review the flow of individual passengers to retrieve information about specific patterns, such as entrance and exit usage, walking and shopping patterns, service use, time spent, waiting times, boarding procedures, travel destination and much more.—from the moment they enter an area, to exiting, and everywhere in between.

The solution provide key information on the use of retail and facilities, enabling managers to optimize each and every area to operate optimally. It also enables them to understand passenger behavior, and to understand how disruptions or changes affect standard behavior.

Management are able to extract any combination of data, both real-time and historically, to provide the desired output. For example, airports can review how long a typical passenger spends in duty-free shopping areas. This pattern can be averaged over a day, a week, a month, as well as a specific time of day, a specific holiday, etc. These statistics can be measured in any area of the airport: check-in, security, restaurants, retail, and more. The statistical combinations are as general or precise as the management wishes it to be for review and optimization purposes.

train-station-guiBlipTrack delivers reporting capabilities with live and historical information in a web-based, intuitive user interface with compelling visualizations and real-time insights. The solution enables data extraction in any combination, allowing quick and efficient integration into existing management systems.

With insights and all the necessary tools to optimize operations, BlipTrack enable stakeholders to improve revenue while maintaining a high level of customer service.

“The main advantage of using WiFi/Bluetooth sensors is the low cost of measurements, especially for longer time frame deployments. Bluetooth/WiFi sensors are currently the most suitable technology for measuring slow mode traffic flows in an urban network, especially to derive the distribution of flows and route choice in the network”

Jeroen van den Heuvel
Senior Researcher at NS Stations

“BlipTrack has helped us to resource our operations on the day, and to identify pinch points and potential build ups. The very accurate data is used by our staff to monitor operations, and has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”

John Seely
Technology Projects Manager at Dublin Airport Operations

“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance.” Read more.

Esben Kolind
Head of Operational and Business Analysis at Copenhagen Airports

“BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.” Read more

Brian Cobb
Vice President, Customer Experience at CVG

“BLIP Systems provides us with valuable insights in passenger processes. The insights are used to continuously improve our performance together with our stakeholders. BLIP Systems has proved to be a reliable partner, with a clear understanding of our needs.”

Martijn Van Boxtel
Operational Manager Terminal Logistics at Schiphol Group

“BlipTrack provides valuable information that helps everyone manage expectations, especially when lines get long. The solution alerts airport employees about developing bottlenecks which allows them to react to the situation more quickly.” Read more

Daryl Jameson
Vice President at JFKIAT

“BlipTrack helps us manage and eliminate potential problem spots within the facility. Sharing the processing time with our travelers provides them with peace of mind, so they may continue to expect a pleasant travel experience.” Read more

Gert-Jan de Graaff
President and CEO of JFKIAT

“We use BlipTrack to see when levels of service are breached and locate the reasons. It help us to identify work shift problems and to make more informed decisions.”

Guðmundur Karl Gautason
Manager – Operation Research at Keflavik Airport.