A cohesive view of people movements to add value, unlock new business opportunities and improve services
To best understand and improve individual areas of operations, it is important that visitors’ journeys are seen as one process, rather than as a string of isolated events. Understanding that all individual events influence each other is key to unlocking potential gains.
Documenting movement patterns is crucial to obtaining greater efficiency when optimising the layout of existing facilities; including positioning of signage, retail outlets or when planning new construction. Retailers can document marketing initiatives and improve services, such as resource allocation, product placement and variety, as well as performance benchmarking.
Providing an understanding on where and how people move, and how disruptions or changes affect standard behaviour, significantly helps management to ensure each and every area operates optimally, reduce overhead, maximise revenue and improve the overall experience.
BlipTrack provides in-depth cohesive knowledge of people flow and dwell times. Managers can retrieve tailored information about specific patterns, such as entrance and exit usage, walking and shopping patterns, service use, waiting times and much more – from the moment they enter an area, to exiting, and everywhere in between.
You can extract any combination of data, both real-time and historic, for specific or generalised review to provide the desired output, such as:
- Queue times, dwell times, occupancy and flow per area and in total
- Origin/destination network diagrams
- Auto-profiling customer behavior from entrance to exit
- Multi-stage customer show-up profiles
- Forecasting occupancy per shop/restaurant/other area
- Bypasser/browser/engaged/buyer ratios
- Forecasting shopping time
”BlipTrack helps us to identify how passengers move through and use the airport, from the time they park, to when they leave, and everywhere in between. It enables us to look for patterns through the day/week, to see the impact of the various actions we implement, to reduce bottlenecks and waiting time for the passengers.”
"BlipTrack has helped identify time periods where passenger wait times exceed 10 minutes, thereby allowing us to assess schedule deficiencies and taxi dispatches. The data has greatly helped improve the customer experience by providing us the ability to schedule taxis to be available when needed.”
David J. Boenitz
“We use BlipTrack to see when levels of service are breached and locate the reasons. It help us to identify work shift problems and to make more informed decisions.”
Guðmundur Karl Gautason
“BlipTrack allow us to gain a good understanding of check-point dynamics, and most importantly, our customers benefit directly by getting a better service."
“With the BlipTrack solution, our operational managers gain a greater understanding of the passenger journey through our terminals. This enhanced awareness allows Finavia to further improve the customer experience."
“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance."
"BlipTrack has helped us to resource our operations on the day, and to identify pinch points and potential build ups. The very accurate data is used by our staff to monitor operations, and has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”
"BLIP Systems provides us with valuable insights in passenger processes. The insights are used to continuously improve our performance together with our stakeholders. BLIP Systems has proved to be a reliable partner, with a clear understanding of our needs."
Martijn Van Boxtel
"BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.”
“With the automatic BlipTrack measurings, we now know precisely how many passengers to expect at the passport control at specific hours, and based on that we can reduce tailbacks.”
Kaj Lykke Majlund
“Bliptrack enables us to continually refine, evaluate and improve key operational processes.”
“BlipTrack has given us a dynamic and valid tool to document our performance against service level agreements, and also to ensure that the right numbers of staff are in the right place, at the right time, for our passengers.”
“BlipTrack enables us to monitor the quality of the terminal processes to improve resource planning, and to perform consistent reporting to internal and external stakeholders."
"BlipTrack provides valuable information that helps everyone manage expectations, especially when lines get long. The solution alerts airport employees about developing bottlenecks which allows them to react to the situation more quickly."
“BlipTrack helps us manage and eliminate potential problem spots within the facility. Sharing the processing time with our travelers provides them with peace of mind, so they may continue to expect a pleasant travel experience.”
Gert-Jan de Graaff
"In CPH, we manually measured effectiveness in connection with wait time, until we found BLIP Systems' queue and dwell time solution, BlipTrack"
Marion Lobedanz Witthøfft
"BlipTrack provides easily accessible historic data, while still analysing live statistics on wait times, allowing us to display real-time wait times for our passengers"
"BlipTrack gives us a clear picture of passenger movements, allowing us to provide the best customer service and proactively manage service levels before any issues arise."
"The implementation of BlipTrack gives us another tool to help manage the operation of the airport in an even more effective way."
"BlipTrack has enabled CVG to continue our close collaboration with TSA to ensure that the passenger experience is one that enhances the journey experience rather than detract from it."
How we do it
BlipTrack measures and combines data from one or multiple technologies, such as WiFi and Bluetooth sensors, 3D cameras, people counters, as well as data from other third-party data-providing systems and units.
BlipTrack uses both real-time and historical insights to deliver reporting capabilities in a web-based, intuitive user interface with compelling visualisations. Because data extraction can be performed in any combination, you get quick and efficient integration into existing management systems. Analysis Platform