Billund Airport joins Amsterdam, Auckland and Bristol airports by implementing the BlipTrack end-to-end passenger flow management solution. The open platform, which previously covered only the security process, now measures passenger flow, queue and dwell time throughout the entire airport area. This expansion now provides airport management with a clear, cohesive picture of passenger experiences, from entering the car-park, to departure, and everywhere in between.
To effectively measure queue and dwell times and ensure they are living up to key performance indicators, Billund Airport has for several years used the BlipTrack technology at their security process. Now, the airport, which is Denmark´s second largest, has expanded this platform to provide visibility on how passengers move through and use the entire airport.
The expansion enables the airport to retrieve both live and empiric information about selected passenger patterns, including walking routes, entrance and exit usage, and time spent in specific areas, like the car park, check-in, security, concession area, gates and so on.
The patterns can be averaged over a day, a week, a month, as well as a specific time of day, a specific holiday, etc. Ultimately, this enhances the understanding of how disruptions or changes affect standard behaviour and enables the airport to optimise the operations in areas of interest. The airport will also be able to add value to existing facilities and make new investments to unlock new business opportunities.
The complete and seamless view of passenger movements will eventually help the airport to improve operational efficiency and streamline airport processes, such as check-in, security and immegration. In addition, Billund Airport will be able to use the data to encourage passengers to spend more time in the concession areas, effectively maximising non-aviation revenue, minimising operational changes impact to the passenger flow, and boost the passenger experience.
As the platform collects data in real time, it is also able to provide early warning about potential congestion. This rapid information will allow the airport to take fast, proactive measures before the situation escalates.
“The basic requirements for happy passengers are easy parking and check-in, speedy security processing, and comfort while waiting in airport terminals. These factors can make or break a passenger's airport experience and strongly influence how much money they spend in the concession areas. Handling passenger flow smoothly and efficiently is key to the success of an airport and its image. To understand and improve individual areas of airport operations, it is important to understand that each area influences another and that the passenger's journey is seen as a single process, rather than as a string of isolated events, and is key to unlocking potential gains,” says Preben Fugl Andersen, Sales Manager at BLIP Systems.
Billund Airport joins a host of other airports, including Amsterdam, Auckland and Bristol that are using the platform for passenger flow analytics. BlipTrack is employed in optimisation efforts in more than 25 airports, including JFK Airport in New York, Copenhagen, Oslo, Geneva, Milano, Birmingham, Brussels, Cincinnati and Keflavik.
”BlipTrack helps us to identify how passengers move through and use the airport, from the time they park, to when they leave, and everywhere in between. It enables us to look for patterns through the day/week, to see the impact of the various actions we implement, to reduce bottlenecks and waiting time for the passengers.”
“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance."
“With the automatic BlipTrack measurings, we now know precisely how many passengers to expect at the passport control at specific hours, and based on that we can reduce tailbacks.”
Kaj Lykke Majlund
“We use BlipTrack to see when levels of service are breached and locate the reasons. It help us to identify work shift problems and to make more informed decisions.”
Guðmundur Karl Gautason
"BlipTrack has helped identify time periods where passenger wait times exceed 10 minutes, thereby allowing us to assess schedule deficiencies and taxi dispatches. The data has greatly helped improve the customer experience by providing us the ability to schedule taxis to be available when needed.”
David J. Boenitz
“BlipTrack allow us to gain a good understanding of check-point dynamics, and most importantly, our customers benefit directly by getting a better service."
“With the BlipTrack solution, our operational managers gain a greater understanding of the passenger journey through our terminals. This enhanced awareness allows Finavia to further improve the customer experience."
"BlipTrack has helped us to resource our operations on the day, and to identify pinch points and potential build ups. The very accurate data is used by our staff to monitor operations, and has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”
"BLIP Systems provides us with valuable insights in passenger processes. The insights are used to continuously improve our performance together with our stakeholders. BLIP Systems has proved to be a reliable partner, with a clear understanding of our needs."
Martijn Van Boxtel
"BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.”
“Bliptrack enables us to continually refine, evaluate and improve key operational processes.”
“BlipTrack has given us a dynamic and valid tool to document our performance against service level agreements, and also to ensure that the right numbers of staff are in the right place, at the right time, for our passengers.”
“BlipTrack enables us to monitor the quality of the terminal processes to improve resource planning, and to perform consistent reporting to internal and external stakeholders."
"BlipTrack provides valuable information that helps everyone manage expectations, especially when lines get long. The solution alerts airport employees about developing bottlenecks which allows them to react to the situation more quickly."
“BlipTrack helps us manage and eliminate potential problem spots within the facility. Sharing the processing time with our travelers provides them with peace of mind, so they may continue to expect a pleasant travel experience.”
Gert-Jan de Graaff
"In CPH, we manually measured effectiveness in connection with wait time, until we found BLIP Systems' queue and dwell time solution, BlipTrack"
Marion Lobedanz Witthøfft
"BlipTrack provides easily accessible historic data, while still analysing live statistics on wait times, allowing us to display real-time wait times for our passengers"
"BlipTrack gives us a clear picture of passenger movements, allowing us to provide the best customer service and proactively manage service levels before any issues arise."
"The implementation of BlipTrack gives us another tool to help manage the operation of the airport in an even more effective way."
"BlipTrack has enabled CVG to continue our close collaboration with TSA to ensure that the passenger experience is one that enhances the journey experience rather than detract from it."