Billund Airport joins Amsterdam, Auckland and Bristol airports by implementing the BlipTrack end-to-end passenger flow management solution. The open platform, which previously covered only the security process, now measures passenger flow, queue and dwell time throughout the entire airport area. This expansion now provides airport management with a clear, cohesive picture of passenger experiences, from entering the car-park to departure, and everywhere in between.
To efficiently measure queue and dwell times and ensure they are living up to key performance indicators, Billund Airport has for several years used the BlipTrack technology in their security process. Now, the airport, which is Denmark´s second largest, has expanded this platform to provide visibility on how passengers move through and use the entire airport.
The expansion enables the airport to retrieve both live and empiric information about selected passenger patterns, including walking routes, entrance and exit usage, and time spent in specific areas, like the car park, check-in, security, concession area, gates and so on.
The patterns can be averaged over a day, a week, a month, as well as a specific time of day, a particular holiday, etc. Ultimately, this enhances the understanding of how disruptions or changes affect standard behaviour and enables the airport to optimise the operations in areas of interest. The airport will also be able to add value to existing facilities and make new investments to unlock new business opportunities.
The complete and seamless view of passenger movements will eventually help the airport to improve operational efficiency and streamline airport processes, such as check-in, security and immigration. Also, Billund Airport will be able to use the data to encourage passengers to spend more time in the concession areas, efficiently maximising non-aviation revenue, minimising operational changes impact to the passenger flow, and boost the passenger experience.
As the platform collects data in real time, it is also able to provide early warning about potential congestion. This rapid information will allow the airport to take fast, proactive measures before the situation escalates.
“The basic requirements for happy passengers are easy parking and check-in, speedy security processing, and comfort while waiting in airport terminals. These factors can make or break a passenger's airport experience and strongly influence how much money they spend in the concession areas. Handling passenger flow smoothly and efficiently is key to the success of an airport and its image. To understand and improve individual areas of airport operations, it is important to understand that each area influences another and that the passenger's journey is seen as a single process, rather than as a string of isolated events, and is key to unlocking potential gains,” says Preben Fugl Andersen, Sales Manager at BLIP Systems.
Billund Airport joins a host of other airports, including Amsterdam, Auckland and Bristol that are using the platform for passenger flow analytics. BlipTrack is employed in optimisation efforts in more than 25 airports, including JFK Airport in New York, Copenhagen, Oslo, Geneva, Milano, Birmingham, Brussels, Cincinnati and Keflavik.
“BlipTrack was a critical investment. The data has provided valuable insight into our operational performance across both our assets and processes. Most importantly, it has enabled us to have meaningful conversations with our key operational stakeholders and vendors, as we collectively seek to improve the passenger experience.”
Manager - Passenger & Terminal Operations at Auckland International Airport Limited
”BlipTrack helps us to identify how passengers move through and use the airport, from the time they park, to when they leave, and everywhere in between. It enables us to look for patterns through the day/week, to see the impact of the various actions we implement, to reduce bottlenecks and waiting time for the passengers.”
Chief Commercial Officer and Deputy for CEO at Billund Airport.
“Avinor has been working closely with BLIP Systems since 2009. We value the long-term cooperation and their professional approach in providing us with technology and data to ensure efficient operations and passenger satisfaction.”
Lars Erik Flatner
Head of ICT Portfolio at Avinor.
“It´s been an excellent project with great support from the design, installation and technical team. The BLIP Systems´ team are a credit to the organisation and have helped the airport immensely, with data analysis and reporting.”
Head of Terminal Operations at Birmingham International Airport
“We had very high expectations prior to the introduction of the system, and I am very happy to say that the outcome has proved very successful. The system has capabilities of further enhancements which will provide other long term solutions in the future.”
Operations Director at Bristol Airport
“With BlipTrack we are able to keep our passengers fully informed24/7 – both in the terminal and online – about what to expect at security. At peak times, up to 3,000 passengers an hour travel through security and our aim is to make that experience as smooth as possible whilst ensuring safety – BLIP Systems helps us do that.”
Chief Operating Officer at Edinburgh Airport
“BlipTrack has helped identify time periods where passenger wait times exceed 10 minutes, thereby allowing us to assess schedule deficiencies and taxi dispatches. The data has greatly helped improve the customer experience by providing us the ability to schedule taxis to be available when needed.”
David J. Boenitz
Director of Ground Transportation at San Diego International Airport.
“We use BlipTrack to see when levels of service are breached and locate the reasons. It help us to identify work shift problems and to make more informed decisions.”
Guðmundur Karl Gautason
Manager – Operation Research at Keflavik Airport.
“BlipTrack allow us to gain a good understanding of check-point dynamics, and most importantly, our customers benefit directly by getting a better service.”
Project Manager Landside Operations at Genève Aéroport
“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance.” Read more.
Head of Operational and Business Analysis at Copenhagen Airports