Billund Airport joins Amsterdam, Auckland and Bristol airports by implementing the BlipTrack end-to-end passenger flow management solution. The open platform, which previously covered only the security process, now measures passenger flow, queue and dwell time throughout the entire airport area. This expansion now provides airport management with a clear, cohesive picture of passenger experiences, from entering the car-park, to departure, and everywhere in between.

To effectively measure queue and dwell times and ensure they are living up to key performance indicators, Billund Airport has for several years used the BlipTrack technology at their security process. Now, the airport, which is Denmark´s second largest, has expanded this platform to provide visibility on how passengers move through and use the entire airport.

The expansion enables the airport to retrieve both live and empiric information about selected passenger patterns, including walking routes, entrance and exit usage, and time spent in specific areas, like the car park, check-in, security, concession area, gates and so on.

The patterns can be averaged over a day, a week, a month, as well as a specific time of day, a specific holiday, etc. Ultimately, this enhances the understanding of how disruptions or changes affect standard behaviour and enables the airport to optimise the operations in areas of interest. The airport will also be able to add value to existing facilities and make new investments to unlock new business opportunities.

The complete and seamless view of passenger movements will eventually help the airport to improve operational efficiency and streamline airport processes, such as check-in, security and immegration. In addition, Billund Airport will be able to use the data to encourage passengers to spend more time in the concession areas, effectively maximising non-aviation revenue, minimising operational changes impact to the passenger flow, and boost the passenger experience.

As the platform collects data in real time, it is also able to provide early warning about potential congestion. This rapid information will allow the airport to take fast, proactive measures before the situation escalates.

“The basic requirements for happy passengers are easy parking and check-in, speedy security processing, and comfort while waiting in airport terminals. These factors can make or break a passenger's airport experience and strongly influence how much money they spend in the concession areas. Handling passenger flow smoothly and efficiently is key to the success of an airport and its image. To understand and improve individual areas of airport operations, it is important to understand that each area influences another and that the passenger's journey is seen as a single process, rather than as a string of isolated events, and is key to unlocking potential gains,” says Preben Fugl Andersen, Sales Manager at BLIP Systems.

Billund Airport joins a host of other airports, including Amsterdam, Auckland and Bristol that are using the platform for passenger flow analytics. BlipTrack is employed in optimisation efforts in more than 25 airports, including JFK Airport in New York, Copenhagen, Oslo, Geneva, Milano, Birmingham, Brussels, Cincinnati and Keflavik.

”BlipTrack helps us to identify how passengers move through and use the airport, from the time they park, to when they leave, and everywhere in between. It enables us to look for patterns through the day/week, to see the impact of the various actions we implement, to reduce bottlenecks and waiting time for the passengers.”

Jan Hessellund

Chief Commercial Officer and Deputy for CEO at Billund Airport.

“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance."

Esben Kolind

Head of Operational and Business Analysis at Copenhagen Airports

“With the automatic BlipTrack measurings, we now know precisely how many passengers to expect at the passport control at specific hours, and based on that we can reduce tailbacks.”

Kaj Lykke Majlund

Commanding Police Officer at Copenhagen Airport

“We use BlipTrack to see when levels of service are breached and locate the reasons. It help us to identify work shift problems and to make more informed decisions.”

Guðmundur Karl Gautason

Manager Operation Research at Keflavik Airport
"We had very high expectations prior to the introduction of the system, and I am very happy to say that the outcome has proved very successful. The system has capabilities of further enhancements which will provide other long term solutions in the future.”

Paul Davies

Operations Director at Bristol Airport
“It´s been an excellent project with great support from the design, installation and technical team. The BLIP Systems´ team are a credit to the organisation and have helped the airport immensely, with data analysis and reporting."

Chris Wilson

Head of Terminal Operations at Birmingham International Airport
“With BlipTrack we are able to keep our passengers fully informed24/7 – both in the terminal and online – about what to expect at security. At peak times, up to 3,000 passengers an hour travel through security and our aim is to make that experience as smooth as possible whilst ensuring safety – BLIP Systems helps us do that.”

Adrian Witherow

Chief Operating Officer at Edinburgh Airport

"BlipTrack has helped identify time periods where passenger wait times exceed 10 minutes, thereby allowing us to assess schedule deficiencies and taxi dispatches. The data has greatly helped improve the customer experience by providing us the ability to schedule taxis to be available when needed.”

David J. Boenitz

Director of Ground Transportation at San Diego International Airport

“BlipTrack allow us to gain a good understanding of check-point dynamics, and most importantly, our customers benefit directly by getting a better service."

Anita Filli

Project Manager Landside Operations at Genève Aéroport

“With the BlipTrack solution, our operational managers gain a greater understanding of the passenger journey through our terminals. This enhanced awareness allows Finavia to further improve the customer experience."

Pirjo Lähteelä

Head of Passengers & Airlines at Finavia

"BlipTrack has helped us to resource our operations on the day, and to identify pinch points and potential build ups. The very accurate data is used by our staff to monitor operations, and has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”

John Seely

Technology Projects Manager at Dublin Airport Operations

"BLIP Systems provides us with valuable insights in passenger processes. The insights are used to continuously improve our performance together with our stakeholders. BLIP Systems has proved to be a reliable partner, with a clear understanding of our needs."

Martijn Van Boxtel

Operational Manager Terminal Logistics at Schiphol Group

"BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.”

Brian Cobb

Vice President, Customer Experience at CVG

“Bliptrack enables us to continually refine, evaluate and improve key operational processes.”

Bjorg Hill

Contract Manager at Oslo Airport

“BlipTrack has given us a dynamic and valid tool to document our performance against service level agreements, and also to ensure that the right numbers of staff are in the right place, at the right time, for our passengers.”

Rick Mernock

ATM Policy and Planning Manager at Manchester Airport

“BlipTrack enables us to monitor the quality of the terminal processes to improve resource planning, and to perform consistent reporting to internal and external stakeholders."

Ward Decaluwé

Director of Operations at Brussels Airport

"BlipTrack provides valuable information that helps everyone manage expectations, especially when lines get long. The solution alerts airport employees about developing bottlenecks which allows them to react to the situation more quickly."

Daryl Jameson

Vice President at JFKIAT

“BlipTrack helps us manage and eliminate potential problem spots within the facility. Sharing the processing time with our travelers provides them with peace of mind, so they may continue to expect a pleasant travel experience.”

Gert-Jan de Graaff

President and CEO of JFKIAT

"In CPH, we manually measured effectiveness in connection with wait time, until we found BLIP Systems' queue and dwell time solution, BlipTrack"

Marion Lobedanz Witthøfft

Research Manager at Copenhagen Airport

"BlipTrack provides easily accessible historic data, while still analysing live statistics on wait times, allowing us to display real-time wait times for our passengers"

Birgitte Krabbe

Area Manager at Copenhagen Airport

"BlipTrack gives us a clear picture of passenger movements, allowing us to provide the best customer service and proactively manage service levels before any issues arise."

Giorgio Medici

Head of Customer Care at Milano Malpensa Airport

"The implementation of BlipTrack gives us another tool to help manage the operation of the airport in an even more effective way."

Janik Reigate

Director of Customer Service at Toronto Pearson Airport

"BlipTrack has enabled CVG to continue our close collaboration with TSA to ensure that the passenger experience is one that enhances the journey experience rather than detract from it."

Candace McGraw

CEO at Cincinnati Airport