To help guests make the most out of their day, two major amusement parks in the UK and Denmark have installed BlipTrack to measure and predict wait times. The data enables the parks to boost guest experience with real-time wait times.

Precise wait time and visitor flow information are crucial, to provide a first-class customer experience, improve capacity planning and increase revenue.

queue-measurmentToday many amusement parks base their wait times on judgement of each attraction´s team members, their feel for the location of the queues, and perceived current throughput of the ride. This information is often both inaccurate and inconsistent, which leads to dissatisfied guests. Also, unpredictable events, such as down-times and variable load ratios between regular and express lanes increase the difficulty of manually maintaining queue times.

In recent years, more and more amusement parks have turned to an automated queue management technology that works by detecting Wi-Fi or Bluetooth signal of guest’s mobile devices. The technology can accurately measure and predict wait times, while simultaneously provide managers with data about how visitors move and use the park.

amusement-park-illustration_new1Queues lines are the pet peeve of visitors. The time spent waiting invariably comes at the top of the list of customer complaints. Queue management technologies, such as the BlipTrack solution, enable amusements parks to put lines in perspective. With real-time wait times at on screens at ride entrances and via mobile applications, the solution eliminates guesswork about how long the process will take. It reduces frustration and enables guests to maximise their time in the park by choosing alternative rides with shorter queues.

The data can also provide early warning if rides become congested. It allows managers to take proactive actions, such as opening additional lines or give suggestions on messaging boards and apps about rides with shorter wait times. The distribution of guests ultimately helps reduce bottlenecks, and significantly increases the opportunity for positive visitor experience, with more satisfied and recurring visitors as a result.

Also, people standing in line are not spending money. A reduction of overall waiting times will therefore automatically increase revenues in retail areas and food courts.

flow-management-bliptrackTo understand and improve individual areas of operations, it is essential that the visitor’s journey is seen as a single process, rather than as a string of isolated events. The understanding that all individual events influence each other is key to unlocking potential gains. The collected data enable managers to review the flow of visitors to retrieve information about specific patterns, such as entrance and exit usage, re-visits, and time spent in retail areas, food courts, rides, restrooms and more. With this information, amusements parks can improve business development analytics, such as park capacity planning. It also enables the parks to add value to existing facilities and new investments, optimise operations, and improve the visitor flow.

Considering that the smartphone penetration nears 80% of the mobile market, data collection from mobile devices provides hard numbers of a significant percentage of visitors. Consequentially, the method offers amusement parks with the full picture of visitor experiences —from the moment they arrive to exiting, and everywhere in between.

“With BlipTrack we are able to measure the capacity and traffic flow in real-time in and around the area. This allows us to take proactive steps to initiate countermeasures, if traffic build-up should occur. It also helps us to understand various traffic-related matters, enabling us to evaluate and validate existing traffic models and make informed decisions about where to prioritise expansions and optimisations to help the daily commute.”

Otto Åstrand

Traffic Analyst at Trafik Stockholm

“The ability to measure travel times, monitor queues and perform origin/destination analysis convinced us to adopt BlipTrack for the city of Stockholm. It gives us insights on how individual journeys can differ from each other, especially when traffic lights are involved. The ability to measure travel times over long stretches of road, with various queue lengths, and only looking at specific route choices, is another strength of the BlipTrack solution.”

Johanna Karlsson

CEO of Trafik Stockholm

“BlipTrack helps Thai citizens to travel home faster during two major traffic events: Songkran and New Year holidays. The system allowed not only road users to decide route choices via travel time info online but also the Thai Highway Police to manage traffic in real-time.”

Dr. Songrit Chayanan

Director of Samut Sakhon Highway District.

“The benefits we have gained from the BlipTrack solution since implementation are very significant. We now discover errors and irregularities that we would not have a chance to see otherwise. In addition, it is extremely educational and easy accessible to study how the incidents of various kinds influence the road network.”

Asbjørn Halskov-Sørensen

Project Manager at Aarhus Municipality

“The BlipTrack solution helps improve service levels for the municipality commuters. The real-time travel time and wait time information allows drivers to make informed route choices that ultimately distribute traffic and increases the operational performance of the road network.”

Anders Kruse Christiansen

Project Manager at Aarhus Municipality

“Portsmouth has benefited from the accurate data from the BlipTrack installations with a much-improved understanding of journey times within the city of Portsmouth.We consider that the ease of extracting traffic data from BlipTrack is significant to see how time savings are achieved. Selecting the required route, date, time, etc. is very straightforward and simple to understand.”

Lee Gilbert

Traffic Engineer at Portsmouth City Council

“BlipTrack is an optimal solution to perform Origin and Destination studies in major traffic areas. The solution is extremely cost efficient compared to traditional technologies and outstanding in measuring travel times. BlipTracks´s user-friendly analytical tools provide us with a complete overview of the traffic situation”

Farshad Farhat

Project Manager at Dynniq

“BlipTrack is the most innovative solution we deploy. It provides our customers all they need to know about how the streets and roads they are responsible for are operating.

Eamonn O´Donnell

Managing Director at Bandwidth Telecommunications Limited

“BlipTrack has helped us get a better understanding of the dynamic traffic system and provides quantifiable data to support the improvement measures to traffic flows. It allow us to continue to provide a world-class service to our customers and community by efficiently managing traffic flows in and out of the port.” Read more.

Timothy Godden

General Manager of Strategy and Risk Management at Port of Dover

“BlipTrack provides the Aalborg City Business Association with an in-depth understanding on how people move within the city and measures the economic impact of events. The data allow us to analyze, optimize and improve large-scale events”. Read more

Flemming Tingbak

Director of Aalborg City Business Association

BlipTrack provide our clients with an unparalleled range of traffic information. Using the same data, we can provided live travel times direct to signs and phones, identify incidents and delays through to understanding the strategic route choices, origin / destination and changing travel patterns. Read more

Richard Young

Associate at BECA

“The BlipTrack solution is very cost effective, easy to install and commission, and the filter engine provides a robust method for removing the outlier data sets caused by vehicles stopping at shops, etc. BlipTrack has provided our clients with a level of confidence in better understanding journey times and hence managing the expectations of the travelling public.” Read more

Peter Eccleson

Managing Director of Smart Video & Sensing Ltd

“BlipTrack offer accurate, robust traffic monitoring from the busiest highway to city streets, at very low cost and with no traffic disruption. We are seeing tremendous interest from provincial and city road agencies across Canada and in the US as they all seek to immediately better manage traffic throughout their road networks.”

Bob Burrows

CEO of G4Apps

“BlipTrack give us a unique opportunity to deliver new logistics solutions for the benefit of our customers”. Read more

Mette Schmidt

Chief Technical Officer for the Port of Aalborg