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Amusement Park Solutions

Visibility on resource effectiveness for greater processing efficiency,
to increase revenue and improve guest experience.

Precise wait time and flow information is crucial in order to provide a first-class guest experience, improve capacity planning and maximize revenue.

Queues lines are the pet peeve of guests. The time spent waiting invariably comes at the top of the list of customer complaints.  The uncertainty around how long they will have to wait weighs heavily on their mind, particularly when confronted with what appears to be a lot of guest front of them.

BlipTrack help put lines in perspective. 
The BlipTrack queue and flow management solution is able to accurately measure and predict wait times, while simultaneously provide managers with data about how visitors move and use the park.

amusement-park-illustration_new1Wait times eases guest’s minds.
From a guest perspective, the solution lets the park display the wait times on screens and mobile applications. The constantly updated wait time information eliminates guesswork about how long the process will take, which help guests by reducing frustration. Guests can maximize their time in the park, giving them a more stress-free and pleasant park experience.

Early warning allows for proactive actions.
As the data are collected in real-time, the solution is able to provide early warning if ride and entrance lines become congested. This allows park managers to take proactive measures, such opening additional lines, or give way-finding to rides with shorter wait times.

Visibility to improve revenue and plan ahead.
Documentation of movement patterns is crucial to greater efficiency when planning and optimising the position of rides, retail outlets and services. By placing BlipTrack sensors at strategic points around the park, managers are provided with a cohesive picture of guest experiences—from the moment they arrive, to exiting, and everywhere in between. 

flow-management-bliptrackManagers can retrieve both live and historical information about specific patterns, such as walking routes, entrance and exit usage and time spent in specific areas—such as food stalls, rides, shops, restrooms and more. With this information, managers can detect and react to crowd hotspots and underused resources. They are provided with an understanding of how disruptions or changes affect standard behaviour, how to optimise each and every area to operate optimally, and how to add value of existing facilities and/or new investments.

Money is not made from people stuck standing in lines.
People standing in lines, such as at ticketing machines, entrances and rides, are not spending money on drinks, snacks, merchandise and more. An even distribution of guests throughout the park helps to reduce overall waiting times, reduce bottlenecks and ultimately increase revenues in food stalls, shops and other non-ride activities.

Decision support to scale capacity with demand.
Planning ahead and taking all necessary precautions is a critical piece of the puzzle when it comes to preventing bad publicity from overcrowding and alleviating harmful situations. By combining park operation with known data about guests, managers can in real-time, automatically and efficiently, scale staffing with guest attendance at the right times. By adding future expected growth, overall trends, events, holidays and more, capacity can more accurately be predicted and matched with demand for the days, weeks and months to come.

Macbook-with-screenshot-of-Pedestrian-FlowThe in-house designed BlipTrack solution consists of various high-tech sensors and a sophisticated analysis platform. The solution delivers reporting capabilities with live and historical information in a web-based, intuitive user interface with compelling visualisations.

With insights and all the necessary tools to optimize operations, park managers can effectively improve revenue while maintaining a high level of customer service, with more satisfied and recurring guests as a result.

“BlipTrack provides valuable information that helps everyone manage expectations, especially when lines get long. The solution alerts airport employees about developing bottlenecks which allows them to react to the situation more quickly.” Read more

Daryl Jameson
Vice President at JFKIAT

“BLIP Systems provides us with valuable insights in passenger processes. The insights are used to continuously improve our performance together with our stakeholders. BLIP Systems has proved to be a reliable partner, with a clear understanding of our needs.”

Martijn Van Boxtel
Operational Manager Terminal Logistics at Schiphol Group

“BlipTrack has helped us to resource our operations on the day, and to identify pinch points and potential build ups. The very accurate data is used by our staff to monitor operations, and has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”

John Seely
Technology Projects Manager at Dublin Airport Operations

“With BlipTrack we are able to keep our passengers fully informed24/7 – both in the terminal and online – about what to expect at security. At peak times, up to 3,000 passengers an hour travel through security and our aim is to make that experience as smooth as possible whilst ensuring safety – BLIP Systems helps us do that.”

Adrian Witherow
Chief Operating Officer at Edinburgh Airport

“BlipTrack provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. The solution allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.” Read more

Brian Cobb
Vice President, Customer Experience at CVG

“BlipTrack helps us manage and eliminate potential problem spots within the facility. Sharing the processing time with our travelers provides them with peace of mind, so they may continue to expect a pleasant travel experience.” Read more

Gert-Jan de Graaff
President and CEO of JFKIAT

“BlipTrack provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance.” Read more.

Esben Kolind
Head of Operational and Business Analysis at Copenhagen Airports

“BlipTrack allow us to gain a good understanding of check-point dynamics, and most importantly, our customers benefit directly by getting a better service.”

Anita Filli
Project Manager Landside Operations at Genève Aéroport

“We use BlipTrack to see when levels of service are breached and locate the reasons. It help us to identify work shift problems and to make more informed decisions.”

Guðmundur Karl Gautason
Manager – Operation Research at Keflavik Airport.

“BlipTrack has enabled CVG to continue our close collaboration with TSA to ensure that the passenger experience is one that enhances the journey experience rather than detract from it.” Read more

Candace McGraw
CEO at Cincinnati Airport

“The implementation of BlipTrack gives us another tool to help manage the operation of the airport in an even more effective way.”

Janik Reigate
Director of Customer Service at Toronto Pearson Airport

“BlipTrack gives us a clear picture of passenger movements, allowing us to provide the best customer service and proactively manage service levels before any issues arise.”

Giorgio Medici
Head of Customer Care at Milano Malpensa Airport