Amusement Parks

Visibility on resource effectiveness for greater processing efficiency, to increase revenue and improve guest experience.

Queues lines are the pet peeve of guests. The time spent waiting invariably comes at the top of the list of customer complaints.  The uncertainty around how long they will have to wait weighs heavily on their mind, particularly when confronted with what appears to be a lot of guest front of them.

BlipTrack help put lines in perspective. 
The BlipTrack queue and flow management solution are able to accurately measure and predict wait times, while simultaneously provide managers with data about how visitors move and use the park.

Wait times eases guest’s minds.
From a guest perspective, the solution lets the park display the wait times on screens and mobile applications. The continuously updated wait time information eliminates guesswork about how long the process will take, which help guests by reducing frustration. Guests can maximise their time in the park, giving them a more stress-free and pleasant park experience.

Early warning allows for proactive actions.
As the data are collected in real-time, the solution provides early warning if ride and entrance lines become congested. It allows park managers to take proactive measures, such opening additional lines, or give way-finding to rides with shorter wait times.

Visibility to improve revenue and plan ahead.
Documentation of movement patterns is crucial to higher efficiency when planning and optimising the position of rides, retail outlets and services. By placing BlipTrack sensors at strategic points around the park, managers are provided with a cohesive picture of guest experiences—from the moment they arrive to exiting, and everywhere in between.

Managers can retrieve both live and historical information about specific patterns, such as walking routes, entrance and exit usage and time spent in particular areas—such as food stalls, rides, shops, restrooms and more. With this information, managers can detect and react to crowd hotspots and underused resources. They are provided with an understanding of how disruptions or changes affect standard behaviour, how to optimise every area to operate optimally, and how to add value to existing facilities and new investments.


Money is not made from people stuck standing in lines.
People standing in lines, such as at ticketing machines, entrances and rides, are not spending money on drinks, snacks, merchandise and more. An even distribution of guests throughout the park helps to reduce overall waiting times, reduce bottlenecks and ultimately increase revenues in food stalls, shops and other non-ride activities.

Decision support to scale capacity with demand.
Planning ahead and taking all necessary precautions is a critical piece of the puzzle when it comes to preventing bad publicity from overcrowding and alleviating harmful situations. By combining park operation with known data about guests, managers can in real-time, automatically and efficiently, scale staffing with guest attendance at the right times. By adding future expected growth, overall trends, events, holidays and more, capacity can more accurately be predicted and matched with demand for the days, weeks and months to come.

With insights and all the necessary tools to optimise operations, park managers can efficiently improve revenue while maintaining a high level of customer service, with more satisfied and recurring guests as a result.

Flow Management

Flow Management

A cohesive view of people movements to add value, unlock new business opportunities and improve services
BlipTrack Queue management

Queue Management

Data and insights to evaluate KPIs, provide accurate wait time information, and maximise resources
Capacity Forecasting

Capacity Forecasting

Data and insights to evaluate KPIs, provide accurate wait time information, and maximise resources

The Analysis Platform

Our ultra-sophisticated, easy-to-use, multi-departmental decision-engine provides airports, municipalities and other high-traffic facilities with a complete overview of the situation:

All in all

 Streamline operation
 Reduce overhead
 Maximise revenue

You are presented with up-to-date visual representations of what's happening throughout your facility, plus performance analysis that helps you provide optimum service. It puts you completely in control and gives you the power to make quick, informed decisions about resource allocation, facilities layout and so much more.

Want to know more?

Call +45 98 25 82 00


“With BlipTrack, we can proactively manage passenger flow, and respond promptly and efficiently to irregular operations and disruptions.”

Olivia Pierre

General Manager of Commercial and Customer Experience, Queenstown Airport

“BlipTrack was our first “innovative” push for our organization. This has subsequently paid off in operational efficiency, customer goodwill, effective supporting deployment strategies, positive organizational momentum as well as positive global press and organizational credibility.”

Brian Cobb

Chief Innovation Officer at Cincinnati/Northern Kentucky International Airport

“BlipTrack helps ensure that passengers experience a quick and easy passage through this stage of the journey, and significantly increase the opportunity for a positive experience throughout the airport.”

Øystein Skaar

Airport Director at Bergen Airport

With BlipTrack we have coverage at our fingertips 24 hours a day, seven days a week, enabling us to use service level agreements more fairly—not just over selected periods. This rapid information allows us to take fast, proactive measures before the situation escalates.”

Phil Holder

Head of Operations Support at Bristol Airport

“BlipTrack has allowed us, together with our airport partners and stakeholders, to better manage operations, as well as improve the passenger experience by communicating expected wait times to passengers at processing points.”

Michael Side

Operations Technology Asset Manager at Auckland International Airport

”BlipTrack helps us identify how passengers move through and use the airport, from the time they park, when they leave, and everywhere in between. It enables us to look for patterns through the day/week, to see the impact of the various actions we implement, to reduce bottlenecks and wait time for our passengers.”

Jan Hessellund

CEO at Billund Airport.

“We value the long-term cooperation and their professional approach in providing us with technology and data to ensure efficient operations and passenger satisfaction.”

Lars Erik Flatner

Head of ICT Portfolio at Avinor.

“The Veovo team are a credit to the organisation and have helped the airport immensely, with data analysis and reporting.”

Chris Wilson

Head of Capacity & Performance at Birmingham International Airport

“We had very high expectations prior to the introduction of the system, and I am very happy to say that the outcome has proved very successful. The system has capabilities of further enhancements which will provide other long-term solutions in the future.”

Paul Davies

Operations Director at Bristol Airport

“We are able to keep our passenger fully informed 24/7 about what to expect at security. Our aim is to make the experience as smooth as possible – BlipTrack help us do that.”

Adrian Witherow

Chief Operating Officer at Edinburgh Airport

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